Updated: Feb 5, 2022
Marketing yourself as an actor can get extremely tiring, especially in the early stages where you do not know what you are supposed to know. Actor marketing refers to defining your brand in your career and building strong connections with audiences interested in what your brand has to offer. Many actors usually think of money leaving their pockets when it comes to marketing, but that does not have to be the case. Promoting and marketing yourself as an actor are essential aspects of your career that should not be overlooked. There are numerous ways you can improve your marketing without breaking your bank.
Here are five marketing skills to consider for your acting career.
1. Build your resume
Regardless of whether you are just starting your acting career or have been in the game for a while now, building or improving your resume will only better your chances of getting more gigs. Your resume is supposed to show potential clients how to cast you based on what you can deliver in terms of range. For actors who are starting, it is recommended that you take up any job that you can get to get as much experience as possible while learning proper etiquette and how sets operate.
2. Expand your network
The best way to network while in the film industry is simply by participating. This can be done by finding a local group of actors with whom you can network. You can also join social media groups for your local film community or attend networking events for actors. Heading to the local theatre is a great starting point for anyone who does not know where to begin. Alternatively, you can volunteer at your local film commission or any cause dedicated to the film industry.
Familiarize yourself with the local community to get a heads up on which projects you can help with. A great tip is showing up with business cards, which help keep a lasting impression of yourself and show your commitment and readiness to work.
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Branding might be the most crucial factor when it comes to marketing your skills. It is important to know that you are the business you are selling as an actor. This means that your appearance, skills, expertise, and range are of immense value and need to be showcased as such. Factors such as awareness of your personality, skills, and physical image are useful when considering the roles you are most suited for. If you are looking for how to get an acting agent to brand yourself, the internet is a great resource to start.
4. Be active on social media
It is clear how important social media has become in this day and age. The great thing about it is that it can work to your advantage if you want to market your skills to a wide range of audiences by a simple post. Your profiles should be able to showcase and promote your brand while at the same time displaying your professionalism. Social media accounts are also great platforms that provide a medium where potential brands and clients can contact you. The best part is that it is free, and when used effectively, it can advance your career to great heights.
5. Educate yourself
Given that we live in a time where a lot of information is circling, it might be confusing to differentiate between what is true and what is not. Therefore you must listen and learn to the best of your ability, through reading books, articles, or even listening to audio information that can better your skills and knowledge. If you are more of a visual learner, consider taking classes or workshops to grasp as much information as you can from people who might have more experience than yourself.
From the tips mentioned above, you can see that promoting yourself as an actor should not be as cumbersome as most people make it out to be. If you are goal-driven and passionate about pursuing your acting career, then these skills will work efficiently for you. Now that money is no longer an excuse, it is your time to finally put these marketing skills to work.