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5 Tips on Reducing Financial Risk for Your Business

Writer's picture: Barb FerrignoBarb Ferrigno

Now more than ever before, it’s important for small businesses to manage their finances meticulously, make better investments, and safeguard their financial future with smart decision-making. The COVID-19 pandemic has brought many uncertainties to the small business community, and it has brought many radical changes to the consumer mindset, forcing small businesses to adapt or risk closing their doors for good.


Many were forced to migrate their processes online and introduce Ecommerce features into their operation, while many others were forced to embrace the remote work business model. To make all of this a reality, small business leaders are also investing in new business tech to ensure success and lower financial waste. But what are some other ways you can minimize financial risk in the new normal?


Let’s take a look at some of the best tips you can use to reduce financial expenditure and make more money in order to help your company thrive in 2022.


It all starts with detailed financial projections

Financial planning and strategizing is the foundation of monetary safety in the modern business world, so your first order of business is to start crafting detailed financial reports, projections, and forecasts. To do this, you will need to tap into a number of key information pools, ranging from market analysis to industry statistics, consumer behavior reports, COVID-19 reports and its impact on the economy and your industry, as well as the research regarding your specific target demographic. Analyze your existing customers’ behavior as well, and compare current profit margins with past quarters.


All of this research will be the foundation of your financial projections, but you still need to plug in the numbers from individual departments. How much money does every department in your company require to achieve the desired results? What do your payroll expenses look like and could you automate some processes to bring them down? Answer these questions and list all your expenses on a monthly basis to gain a comprehensive overview of your financial situation.


Separate your private and business accounts

Many small business leaders make the mistake of using their private account for business transactions, or their business account for private expenses. While paying for some marketing campaigns out of your own pocket might seem like a good idea at first, or using your business account to finance a kitchen remodel, it could prove problematic in the long term. If you fall into this category, it’s important to realize that doing this can open up your company to many financial and legal risks. For one, it will make filing taxes a nightmare.


With that in mind, make sure to keep your business and private accounts separate. It will make it easier to file taxes and get write-offs and refunds, it will present a cleaner professional image to the customer, and ultimately it will help you save time and money on administrative tasks.


Get rid of junk insurance and keep what you need

Every business needs several insurance policies depending on the type of company you own and the industry you operate in. From your general liability insurance to your product liability coverage, all the way to insurance policies that protect you and your employees from physical harm, there are numerous policies you should consider. But what you should not be wasting your money on is junk insurance.


This is a comprehensive term in the insurance business that encompasses all the insurance add-ons and insurance products that you don’t need. Insurance salespeople will try to sell you these, of course, but you can get a refund on junk insurance products and at the same time decide to cancel those worthless policies. This will cut down on your premium costs and help you keep only the coverage you truly need.


Save money through green transformation

Going green in business brings numerous benefits to the table. While many think of green transformation as just a way to help the environment (which should be the primary goal), it’s important to note that this is also a great way to minimize your operational expenses. By following and implementing some essential green tips and solutions, you can cut down on your energy and water consumption in the workplace, lower your vehicle fleet expenses by incentivizing carpooling, and create a more positive work environment.


Diversify your income streams

Lastly, as a small business in an ever-changing consumer market, you need to be able to adapt and come up with new income streams in order to stabilize and boost your cash flow. After all, the best way to minimize financial risk is not to save money, but to make more money. You can do this by monitoring the market trends and capitalizing on new opportunities in your market, and then invest in Ecommerce solutions to take your business into the online realm. This will help safeguard your company in the case of a new global crisis.


Over to you

Managing your finances carefully and making smart financial investments is more important than ever. Be sure to use these tips to reduce your financial risk in 2022 and improve your financial standing.


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Barb Ferrigno, Concept Marketing Group

We are passionate about our marketing. We've seen it all in our 46 years - companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies, and, most importantly, help you to succeed. It's not always easy, and it's a lot of hard work but the rewards are well worth the effort. 

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