Updated: Sep 23
In order to stand out from the competition, not only should your bike shop provide high-quality services as well as products, but it should also rely on meticulously planned marketing strategies that will eventually allow your bicycle business to flourish. A well-organized campaign instantly builds your reputation with your customers. On the other hand, a poorly done campaign wrecks it in no time. Therefore, it is crucial to think through your marketing ideas and options. Nowadays, there are many ideas perfect for your bicycle business. Here are a few that you ought to consider:
Customer comes first
Before we take drastic measures to advertise your bike shop, you need to put customers first. Identify who your loyal customers are and what they need. If your customers prefer quality over quantity, you need to offer the products that will satisfy their wishes. Keep in mind that each customer is different, so you will have to be flexible. Offering discounts or giveaways is a good way to start. For example, make a special discount for elementary students. Along with bicycle maintenance, you can offer a bike makeover at a reasonable price for customers’ old bikes. Remember, the customer comes first.
Connect via social media
Another way to find out what your customer wants is by using the power of social media. Create an online page on Instagram, Facebook or Twitter as to advertise your bike shop. This is probably the easiest and the most convenient way of online promotion. By posting important announcements and photos, your page will attract the customer's attention. In addition, the customer can easily get in touch with the salesperson. Moreover, why not make an online contest engaging the whole cyclist community? The winner gets a prize, while your bike shop builds a reputation. It’s a win-win situation.
Your bike shop website
As already mentioned, social media will come in handy for your online promotion because it can reach many potential buyers. However, having your own bike shop website with a logo will likely draw the potential customers’ attention, too. No matter how big or small your bike business is, without an online presence, you are invisible. For that reason, it is crucial to put your business online and keep the customers updated about the shop’s services or products. With this, make sure you provide former customers’ testimonial so they can get a better insight into your professionalism.
Put a spotlight on your business
Take advantage of content marketing and give a thought to making a guide or even an e-book. By doing so, your audience can sign–up for your newsletter. This type of marketing strategy is extremely popular nowadays. For a bicycle business, a good idea would be to help the customers choose a good bicycle. Since there is a wide range of bikes to choose from, with a guide you can help your customer make the right decision. Before purchase, many customers usually prefer to inform themselves about bike models, its price or quality. By giving them useful information, you can put a spotlight on your business.
Go green and ride
When it comes to bikes, there are many benefits. Along with being a perfect way to exercise and get in shape, a bike is also an eco-friendly vehicle. There’s no better promotion than this. Bring awareness to your community about health benefits of commuting by a bike. Get your message across by writing blog posts on this topic or handing out flyers. Air pollution is the topic that concerns the whole community. Just by getting on a bike, every person makes a great impact on their environment. Sometimes, the best part of the job is giving something back.
As a bike business owner, you must be a riding aficionado. You may have competed in several competitions; maybe you have even won a few. If you are still in your top shape, why not mix business with pleasure? Think about starting a ride group. Consider using social media e.g. Facebook or Twitter, to gather cyclists who will ride together every week or month. As a result, not only will you surround yourself with people who rely on your business, but you’ll have fun and make some new acquaintances.
Perfect marketing strategies
As far as you can see, there are various marketing options to choose from. Pick those that will help you stand out from the competition. To be on the safe side; consult your customer’s demands and needs. Social media are another way to get in touch with them. The best option is to build your reputation with your own bike shop website. Put a spotlight on your business with a guide, e-book or blog posts. Engage your business with the community and you will be rewarded.