7 Email Marketing Automation Strategies You Haven't Heard Before
We are all familiar with email marketing, sure. It’s highly effective and offers a great ROI for your ecommerce store.
To stand above the shoulders of your competitors, you need to push the boundaries of your email marketing methods.
Would you like to learn 7 highly effective email marketing automation strategies you have probably never heard before? You’re in luck.
#1. Power of 3 Welcome Emails
Like most ecommerce merchants, it’s likely you send just the one welcome email to your new customers.
Sending a series of three emails in succession will introduce your new customer to your brand. From there you have a great platform to have them buy even more!
A key tip here - the first two emails should only be about building your brand. Only in the third email do you introduce a call to action, tempting the customer to make a purchase.
#2. Multiple Channels
Many marketers still restrain their full potential by limiting their process to a single channel.
Omnichannel email automation utilizes various triggers and actions that allow highly personalized messages to be delivered to the ideal subscriber.
It’s all about trying to be that bit better and smarter than everybody else. Deploy text messages and Facebook ads. Instagram and Youtube may house potential leads too.
Put some thought into which and how many channels you can put out your campaigns, especially for the channels where your customers spend the most time. Do whatever you can to get your messaging into the hands of your ideal target customer.
#3. Segmentation Automation
Identify and categorize your email subscribers, then separate these contacts into various segments that can be sent the ideal automated messaging. This is segmentation automation.
It gives you the power to filter subscribers based upon intelligent decisions you make from evaluating your data.
From there, you have the ability to publish various journeys, with different offerings, all with a much better chance of converting your customer.
#4. Tracking Web Visitors
You should track your visitors, and act on what you see. Google’s Analytics tools gives you full exposure into the customer journey, whether they have purchased something from you or not.
Live view web tracking is another tool that allows you to view actions that users take live, in real time.
For example, you notice a web visitor has returned to view a particular item multiple times. They obviously have a strong intent to make a purchase. From there, an automated email can be sent to the visitor, prompting them to go ahead and buy the item.
#5. The Birthday Series
We all like to feel special on our big day. E-commerce stores can tap into this with the birthday series technique.
You send a series of messages on your subscriber’s birthday. It begins in the morning with a simple ‘Happy Birthday’, but also mentions to keep an eye out in their email inbox for a little surprise.
In the afternoon an automated email is sent with a Birthday gift, such as a special reduction or free shipping. You make a sale, and your customer feels a little bit special on their birthday!
Protip: make sure that the offer you send for your customer’s birthday has a time limit on it. This creates a sense of urgency and a feeling of FOMO, which can help incentivize the sale.
#6. Rescue the Cart
An abandoned shopping cart is an opportunity. An e-commerce store can extract data when a visitor has logged in or entered their email information, but left the cart without completing the purchase.
You can then send an automated prompt to offer assistance or entice the customer to go ahead and make the sale.
This kind of automated email is highly effective, but the majority of e-commerce stores do not make use of this technique.
Another good tip is to make sure your abandoned cart email series has more of a support tone than a “promotional” tone. You want to approach your customer with this soft sale, because the customer will feel that they can trust your brand more.
No one wants to be sold to- so using a support tone lets your customer know you’re there to help if they had issues completing their order.
#7. Success After the Sale
So many e-commerce merchants feel that the job is all tied up and complete after the very first sale is made. Do you stop there, and if so why?
Flip things on their head, and register this initial sale as the very start of your marketing funnel. These new customers that now believe in your brand are prime to become returning customers, again and again.
Use smart automation messaging along with your segments to encourage repeat purchasing.
When we explore new marketing methods, we find new opportunities, and the target of building that super performing e-commerce store becomes easier to grasp a hold of and achieve.
These tools and techniques can all be put into action pretty quickly, and quite easily with the right email marketing provider. You will see tangible results just as fast when you do so.
Take your e-commerce store to expert level, and set these email marketing automation strategies into motion.