In today's competitive educational landscape, effectively promoting your preschool is crucial to attracting suitable families and creating a strong foundation for young learners. The 8 best strategies for advertising your preschool have been carefully curated to provide a comprehensive toolkit for reaching your target audience, establishing your brand identity, and showcasing the unique qualities that set your preschool apart. From harnessing the power of digital marketing and social media engagement to fostering community partnerships and implementing creative events, these strategies maximise your preschool's visibility and cultivate lasting connections with parents and caregivers seeking their children's best early childhood education.
Regarding the best strategies for advertising your preschool, we should start with updating your website, which is crucial for boosting your online presence. After that, you should work on listing it in local directories. You should also create a business page on relevant social media and be active there. Another thing you can do is offer a referral discount for your current clients.
Additionally, you should create a blog and post high-quality content. You shouldn’t forget SEO optimisation of your website and investing in PPC (pay-per-click) ads. Lastly, you should consider email marketing as well.
1. Update your website
The first strategy we will discuss, essential for advertising our preschool business online, is the website. Not having a website in today’s highly digital world is unimaginable. So, we will assume that you already have a website for your preschool - if not, you can start by creating it. However, even though you might have a website, if it is old and unresponsive, it is equal to not having it, or it’s even worse if you have an outdated website, as you will seem unprofessional to potential clients. So, your first task here is to update your website to be user-friendly, intuitive, highly responsive, and fast. Your website is the first thing your clients see, so you must make it good.
2. List it in local directories
When you have finished creating/updating your website, you can move to listing it in local directories. The first one you should start with is Google My Business. You need to enter information about your business, such as its name, address, working hours, website URL, and contact. After that, you should search for local directory websites where you can list your business. This is essential as people searching for ‘childcare near me’ will be able to find you more easily. This is especially important for a business such as a preschool, as people often focus on institutions nearby.
3. Be present on relevant social media
As you probably know, social media play a vital role in boosting businesses’ online presence - however, not all the same social media work for every business. To be able to choose relevant social media where you can build your online presence, you need to know who your target audience is. When you know who you are targeting, you can choose social media networks where your target audience is present. Having a business profile on a few relevant social media channels is better than having one on all, including entirely irrelevant ones. It’s not enough to create these profiles; you must be active there, reply to people’s comments, post interesting things, and build your community.
4. Offer a referral discount for your current clients
Another great way to attract new clients is by offering a referral discount for your current clients. This is a proven strategy when conceived in the right way. For example, you can inform your current clients that by recommending your preschool to a friend, they can enjoy a 10% reduction in their fees for the upcoming three months. This incentive aims to motivate them to share their positive experiences about your institution with their acquaintances, potentially attracting new clientele.
5. Create a blog and post high-quality content
If you don’t already have a blog section on your website, it’s high to create one. A blogging section on your website is beneficial for boosting your online presence for various reasons. First, posting engaging, entertaining and educational content helps you rank higher on SERP (Search Engine Page Results), especially if you answer one of the frequently asked questions or address a hot issue. This is a great way to expand your reach and find a way to reach those interested in the content you post, as they are potentially, very likely, also interested in enrolling their children in preschools.
6. Optimise your website for SEO
SEO optimisation of your website is another crucial aspect you mustn’t overlook. It is insufficient to have a website - it needs to be optimised for SEO. Engaging in SEO efforts is time-consuming, often involving technical intricacies and relying heavily on establishing a robust online presence through consistent content generation. This can rapidly lead to significant expenses with no assured outcomes. Unless you operate in a less competitive small locality, SEO cannot be a one-time setup; it demands ongoing attention. Google prioritises the presence of fresh and regularly updated content. Moreover, competitors continually refine their SEO strategies, necessitating your adaptation to maintain a competitive edge. Consequently, a monthly commitment and corresponding costs are imperative.
7. Invest in pay-per-click ads
Google advertisements can incur varying costs and exhibit unpredictable outcomes. We've observed instances where clicks cost as little as 50 cents, while they can escalate to $20 in other cases. This pricing discrepancy hinges on factors such as the demand for your chosen keywords, the level of competition within your market, and the alignment between your ads and their intended audience. In this strategy, you pay only for people who are interested in what you have to offer. There are pay-per-click ads on Facebook, Instagram, and other social media platforms besides Google. Consider which ones would be the best fit for you.
8. Consider email marketing
Another strategy worth mentioning is email marketing. If you do this yourself, it’s inexpensive. You can have people sign up to receive your emails. The existing email list likely comprises families who have already registered at your centre. Additional means of gathering email addresses include capturing them from community event registrations, executing social media promotional campaigns, incorporating opt-in mechanisms on your website, or through pay-per-click advertising.
These are some of the most fundamental, functional, and practical strategies to advertise your preschool and boost its online presence to increase enrollment rates.