While PPC (pay per click) is still a valid tactic for getting more traffic on your website, surveys have shown that having a high-quality content is even more reliable in the traffic it generates. What's even more important is that content marketing will also help you turn a visitor into a customer more easily than any other method, while also improving your brand loyalty and brand awareness. Setting up your content marketing strategy takes time and effort, but with this guide, you can get started today.
Write Catchy Headlines
For starters, you should keep in mind that having great written content isn't enough, simply because you need to get people to read it. The best way to catch someone's attention is to have a well-written headline. The importance of headlines is further highlighted through a simple fact that most of the content shared on social media wasn't even read by the people who shared it.
This means that headlines alone are actually more important than the rest of the article, at least for organic traffic increase. Some simple tricks include asking a provocative question or offering a quick solution to the problems your audience resonates with. And don't forget to use a keyword or two in your headlines.
Research Your Keywords
While people might be sharing your content because of the catchy headlines, sharing isn't enough when it comes to organic search increase. In order to become visible to your audience, you need to start using the right keywords. You can use a tool like Google AdWords to find established keywords for most niches, but this will only get you so far because what you need are actually long-tail keywords for which you have a chance to rank well. Writing long-tail keywords will not only increase your traffic but also get more visitors that are further along in the buying circle. While someone looking for "Chicago style pizza" might only be interested in what it is, someone who searches for "Late night pizza delivery Detroit" is probably going to buy a product.
Use A/B Testing
A/B testing, when done right, can significantly improve your website's performance and help you with the conversion rate. It's very important to get a good idea of what A/B testing is and how to use it to your advantage before you even start testing. When it comes to content marketing, A/B testing can help you choose a headline, content topic, or generally help you with what will work best on your blog. Having a successful content marketing strategy requires you to have a lot of input, and A/B testing is the best way to get it.
Optimise Your Landing Pages
Having a homepage drawing traffic to your website isn't enough, and it often won't bring the best results. What you need is to create new pages and get started with Search Engine Optimisation in order to increase their ranking when it comes to search results. Poorly optimised pages hurt your rankings, which is something you'll want to avoid at all costs if you're ever going to increase your organic traffic. Having a well-optimised blog is a great way to start driving people to it and converting new users to customers.
Visual Assets
We already covered that online audiences don't have the attention span in order to read too much, which is why it's imperative to have visual assets on your landing pages. Optimise your images and they will help you drive even more traffic to your pages. Most people learn and remember through visualization, so images and videos will get your audience more interested in your content. Just make sure that they are topic related and in turn, they will make your content much easier to absorb.
Make Your Content Shareable
It's the age of smartphones and social-media, so it's very important to do everything you can to make your content shareable. Basically, you want to have a story that people won't be able to keep to themselves but want others to see as well. Because of mobile-device users, you'll also want to avoid forcing people to copy paste the URL's, so make sure to add social-media icons for Facebook, Pinterest, and Twitter on your blog. Being social-media friendly can increase your organic traffic quite significantly, but also help with your search engine ranking, so don't shy away from it.
Conclusion
In today's online world, you can have the best service or products but it won't matter if no one knows about them. Having high-quality content can help you become more visible, and increase your organic traffic significantly. By following these easy tips, you'll make sure to increase your organic traffic over time and hopefully grow with it. Just remember to stay in touch with current trends, as it can mean the difference between failure and success in the online world.