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Converting Leads from Events thru your Website – with Toccara Karizma

Jim Cermak

How many businesses are effectively driving trade show attendees – whether in-person or virtual – to their website? Not many! And if you do, how do you maximize the conversion of leads through your site?

Proud to have on the mic with me Toccara Karizma – a digital marketing consultant and business growth strategist to some of the world’s top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii’s top full-service digital marketing agency dedicated to growing elite eCommerce brands online.

In this episode, we are going to dive into the topic of Website Conversion Rate Optimization. We discuss:

  • What is Website Conversion Rate Optimization and why is it so important?

  • Some top tips to increase website conversions

  • Benchmark conversion rates website owners should be shooting for

Toccara’s top tips:

1) Adding a popup form that offers value for lead gen

2) Adding a clickable phone number

3) Live chat support

4) Website Speed

5) Mobile-optimized website

6) Quick, easy checkout and payment process

7) Test Free Shipping if you can

8) Trust Badges, Industry Certifications, and Similar

9) Reviews

10) Google My Business

11) Adding a Search Bar

12) Professional Photos and Videos that clearly show location, office, product, and similar

13) Product Demo videos (if needed)

14) “As Seen On”

15) UGC if appropriate

16) Scarcity Offers

17) Simplify choices (for service-based businesses)

18) Research large competitor’s websites and what they are doing

Toccara’s Big Takeaways from this episode:

Make a commitment to implement at least 2 of the strategies we discuss. They are all designed to be actionable and tactile so your listeners can easily take action on what we discuss. Don’t dump money into expensive ads before making sure your website is set up to convert. Otherwise, you will just waste a bunch of money. Make sure any ad agency you work with is asking you about your website conversion rates, average order value, current lead gen strategy, and similar.

Special Referral Offer:

If you know someone who may be a good fit for our agency services. You get $1,000 for providing the referral and they get $1,000 off their first month of services. You can learn more at

Contact Toccara Karizma:

I am Toccara Karizma everywhere (YouTube, Instagram, Facebook, TikTok, Pinterest, and LinkedIn).

Access free marketing content, tips, and training at

Support Trade Show University!

If you have gotten value from any episodes of Trade Show University, please make a small donation so we can keep the value coming! Visit Buy Me a Coffee @

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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