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Guide to Online Marketing: What You Need to Know

Updated: Jun 20, 2019

Since the turn of the millennium, marketing has taken a new direction. In the modern world, when looking to market a product or service, one no longer needs to focus only on traditional marketing techniques, rather, one needs to leverage the power of the internet. In this article, we are going to share with you the top tips that are essential when you start your online marketing strategy. If you find following these tips overwhelming or time consuming on your part, you can always try these guys out; they will help with marketing your product or service in the best possible way.

Know Your Marketing Assets

In online marketing, you have tools that you use in your adventure. These tools may also be referred to as assets and among them, there are those that you own, pay for, and those that you earn. It's important that at all times, you know which among your assets do you own, which ones, do you subscribe for and which ones do you earn. It's important to know such information as it helps in your quest to increase your traffic which is the ultimate aim in online marketing. Assets that you own include blogs, social media profiles and emails. Because you own them, you have great control over these. Assets that you pay for include banner ads, social media ads and pay-per-click ads among others. Assets that you pay for are important as they drive leads to the product or service you are trying to sell. Assets that you earn include guest blogs, media coverage and product reviews. These are crucial as they cement your product or service as an authentic product/service while at the same time driving leads.


Search Engine Optimization (SEO) is important as it ensures that you are visible with the community that you are trying to attract leads from. If you are not visible, then you cannot attract any leads. SEO is important for any online marketer and it comes in two main categories. The first category relates to on-page SEO. On-page SEO incorporates things such as the creation of engaging content, optimization of the content, title tags, internal links and site speed among others. Off-page SEO is the second category and it comprises of backlinks i.e. links which guide traffic from other sites to your site. Backlinks are important for your site as they ‘tell’ search engines that your site is valuable, relevant and above all authoritative hence a good candidate for higher rankings.

Content Marketing

Content marketing is the third pillar that is very important in online marketing. Content marketing is the one main thing that ensures you retain traffic. While SEO may do a great job in attracting traffic, if your content marketing game is poor, the traffic will leave and won't return. However, if your content marketing game is as good as it gets, then you will be able to retain all the traffic you get hence making your site a highly popular one. Content marketing comprises web content, blogs, emails, infographics, whitepapers, eBooks and videos among others.

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