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How do you design a Memorable trade show Display❓


It's not enough to have a good-looking booth display. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients. In this episode we discuss:

  • Some of the mistakes businesses make when it comes to their trade show booths

  • How trade show booths will be changing in this digital age

  • Why good booth design is so much more than nice graphics

  • And so much more!

Tracey also shares how to get her Trade Show Booth Pre-Design Guide absolutely Free! This will give you everything you need to consider before you start designing. Check out the episode for how to get yours! Listen Now!! Episode 128 - Designing Memorable Displays

******************************************** Quote to Ponder

"Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep!" - Scott Adams

Jim's Pro Trade Show Tip #122


Quality beats Quantity for Promo Items


When selecting promo items for your next trade show, don’t cheap out! Your item has a purpose – to get the attendee to remember you long after the event. For example, if you are giving out great-looking pens but the pens write horribly, they will be thrown away or left in a drawer unused. You will have just wasted your promo dollars. Instead, opt for a pen that writes well and is known to be long-lasting.

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