Updated: Apr 2, 2020
Search Engine Optimization or SEO is a must-have for any business when it comes to building and strengthening digital marketing efforts. The benefits of SEO cannot be emphasized enough because it is a proven method of gaining organic traffic or unpaid efforts to increase visitors to your site.
In this post, you'll learn how improving your SEO can help your business improve, so you'll be guided accordingly in planning your next SEO campaign. You could either perform the SEO adjustments yourself or engage an amazing SEO Services vendor to do it for you.
SEO Can Help Your Business Build A Local Customer Base
Local SEO refers to optimizing your web presence to drive visitors or maximum traffic to a website from a targeted location or specific area. The business world is highly competitive, and even at the local level, you'll find similar businesses like yours trying to be on top of the game. Of course, you also want to step up and be a major player in the business niche you belong, so you need local SEO to achieve this goal with the help of a high quality SEO service provider.
One of the best SEO applications or practices is creating and claiming local business listings. By claiming your local business listings in Angie's List, Craigslist, and LinkedIn, more customers will see your business and help build a good business reputation. Whether at Google, Yelp, Facebook, or elsewhere, you need to fill out a form for a structured local business listing, which includes the business name, address, contact information, certifications, website URL, social profiles, images, and other relevant business details.
SEO Can Help Promote Your Business Through Video Marketing
Like Google’s strategy, a stronger web presence would require a powerful video marketing strategy. The best-known platform for video marketing is YouTube. It is considered as one of the largest search engines and most visited websites. Thus, YouTube is a powerful marketing channel for video SEO efforts with millions of searches every day and the affordable cost of creating YouTube videos.
Here are some useful tips on how to best optimize YouTube videos for SEO:
● Use relevant keywords in the video title.
● Geotag your YouTube videos to associate with the geographic location of your business.
● Include the name, address, and phone number or NAP data in the video description. It helps your video to rank high on search results.
● Write a lengthy description of your video and use relevant keywords.
● Transcribe your YouTube video (description box).
● In the video description, provide a link to your website.
● Tagging your YouTube videos with location names and general industry terms optimizes your videos.
● Promote your YouTube videos using your social media accounts on Facebook, Instagram, Twitter, and other social media channels.
● Embed your YouTube videos on your website.
● Your YouTube channel can be optimized by adding a description, links to your social media profiles, and a link to your website.
SEO Can Help You Engage With Your Target Audience
One of the best ways to engage with your target audience is to add consistent, high-quality content to your blog. Using the right SEO tools, you'll know that most people are searching for content that provides quality articles or blogs about the trending topics that can deliver value. It will help you generate additional free traffic while delivering exceptional value to your readers.
Consider investing in helpful SEO tools, such as HubSpot's keywords tool, Yoast, and Moz. It will make your job a lot easier, reducing keyword research manual work and optimization time. In that way, you have more time to think about the body or content of your blog and less time on the technical aspects of SEO.
SEO Can Help You Customize Your Marketing Efforts
SEO is more than a standard set of techniques. It differs widely, and Google serves as the best platform to showcase your brand through local results, answer boxes, carousel cards, and more. That's why it's crucial to optimize web pages for each type of result by customizing efforts based on how customers search.
Maximizing the character limits for all meta descriptions and tags by adding qualifiers, like "shocking" or "important" is a good SEO practice. Also, add the current year for all updated articles and add numbers to the titles and meta descriptions to easily reach the top listing on the first page of Google search results. Be diverse with your SEO strategies by customizing your SEO marketing efforts, and don't forget to prioritize user experience.
Your site's search engine ranking changes based on your site's optimization, your position relative to your competition, and the intent of the searcher. SEO can help you find ways to optimize your website best. It makes your web content more relevant and useful to the evolving minds of online users to inevitably move your ranks, gain traffic, convert high-quality leads, boost sales, and attain your business goals.