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How to Reward Your Marketing Team

It is imperative to your company’s success that your employees feel valued each working day. As your marketing team will be the lifeblood of your brand recognition and revenue, you must make them feel appreciated to boost their creativity and productivity levels.

Thankfully, there are a variety of ways to thank your staff for all their hard work and effort to date. Keep reading to learn how your business can reward its marketing team.

Celebrate Successes

If your marketing team has hit an internal goal, such as securing 10,000 followers or developing a viral campaign, you must celebrate their successes. Rather than allowing the accomplishment to go unnoticed, you could send a company-wide announcement or even host a party to promote their achievements. It is an excellent way to thank them for their contribution to the company, and it could motivate them to hit their next goals as soon as possible.

Become a Flexible Business

Providing your employees with a more flexible schedule can help them to enjoy a greater work-life balance while proving you trust them to complete their working hours. There are a variety of ways you can increase their flexibility, as you could allow them to telecommute or enjoy flextime. It is a great way to boost morale and reward your team for their hard work.

Host an Employee Recognition Day

While you might appreciate your team’s hard work ethic every day, you should set one day aside in your calendar to prove it. For example, you could host an employee recognition day by ordering lunch in for your team, treating them to lottery ticket from, or taking your staff for dinner and drinks after work. The small acts of kindness will prove how much you value their talent and dedication to the business.

Organize a Team Bonding Activity

Allow your talented staff to escape the office for the day by organizing a team bonding activity. For example, you could separate your employees into teams for a fun game of paintball, or you could tackle an assault course together. However, rather than making the decision for them, ask your marketing team to take a vote on the different activities they would like to experience outside of the office, such as:




Watching a ballgame

Ice skating

Visiting a theater

Present Talented Individuals with a Gift

If a member of your marketing team has gone above and beyond to execute a campaign, or they were the brains behind a creative marketing idea that went viral, you should present them with a thoughtful gift as a reward.

For example, you could surprise them with a bottle of champagne, provide them with a day’s vacation, or you could treat them to a gift card for a luxury spa day, retail store or their favorite coffee shop. It will not only make your member of staff feel appreciated, but they will be more likely to work harder for the business in the future.


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