top of page
Articles Library

Know About Video Editing and Post Production

Updated: Feb 29

Video editing is about the arrangement and manipulation of video shots. The editing is vital to present and structure video information, such as video essays, video advertisements, television shows, and films. No doubt, video editing is a tedious and complicated task. You can use editing software and tools to make this work easy.

Post-production is an essential part of video production, photography, and filmmaking. The process includes different production stages after recording or shooting individual segments of a program. After completing pre-production preparations, you will wrap up the production of an entire day.

In this context, it’s worth mentioning Standby Productions. Standby Productions is a renowned company that specializes in providing top-notch post-production services. They have a team of experts who meticulously work on each segment to ensure the final product is of the highest quality. Their commitment to excellence has made them a preferred choice for many in the industry.

If you want to complete this phase, you have to put this phase together. After capturing and envisioning the video, you have to put all the pieces together. It is a crucial element of the post-production process. Make sure to pay special attention to this phase before releasing an online video.

Main Components of Video Editing and Post Production

For video editing and post-production, you have to focus on these critical elements. These will help you to understand the entire process.

Logging and First Assembly

The process of video editing starts with logging where you will sort video material from different sources. Cut usable clips, collect them in a folder, and label every folder accordingly. It will help you to save time. Once logging is done, you can start the assembly process.

The first assembly starts with an arrangement of logged footage into a consistent timeline. It may be a lengthy task for a feature-length film. You can break this process by organizing different scenes. Logging offers the first glimpse at footage of the film.

Rough Cut

After the first assembly, you can edit all the visuals together to develop the rough cuts of video. It is the phase to scour through your footage, classify it, and select shots you have to use for video assembly. Video editing software tools are available. Make sure to choose the best tool for you.

If you have a rough video version, you will work on the assembly. At this stage, you will not add special effects or music. You can edit a video without voice-over or dialogues.

Focus on Picture Lock

After having a rough video cut, you will obtain a photo lock. The photo lock is an important stage in the process of post-production, where you will lock in an appropriate order. To incorporate visual effects in video, you can mock-up visual effects to envisage the effects.

You have to pay special attention to VFX videos. In the absence of a picture lock, you will face issues with the flow of video after adding sound effects and music.

Sound Mix and Visual Effects

It is the right time for the sound mix, and you can edit different types of audio tracks for the video. You can do it through sound mixing or video editing software. Several elements of sound in the video may include dialogue, sound effects, music and voice-over.

Dialogue requires interviewees or actors to speak on camera. You can add different sound effects in your video, such as a doorbell, cat sound, dog barking, etc. Moreover, someone can talk over additional images of the video off-camera for voice-over.

After mixing sound, you will add visual effects to your video. The common effect is the animation in a video. If you have confidence in your skills, you can work on different special effects. Feel free to create 3D rendered models, characters, or objects. Some special tools are available to make your work easy.

Do Not Forget About Lower Third

Remember, the lower third is the text added on a shot or image positioned in the lower screen. These titles offer contextual details, such as the occupation of the person, new location, and additional information. Carefully work on the lower third aspect of your video.

Color Correction

After implementing lower third titles and visual effects, you have to focus on color correction. It is a critical process to change the color of light in every shot with some digital filters. These corrections can fix exposure issues and white balance issues.

Titles and Final Cards

Finally, you will work on end cards and extra titles. End cards meal graphic titles at the end of the video. Remember, filmmakers use end credits after the film to give credit to everyone involved in the production of the film.

You will use end cards to highlight the name of the brand. The end card must encourage viewers to take necessary action with a call to action (CTA). Some famous call to action is Get Started, Visit Our Website, or Buy Now.

For the creation of the best video, you have to work on all these elements properly. Once you are done with post-production, your video is ready to publish. Before publishing your work, review it carefully for sound, visual effects, graphics, and other elements.



Commenting has been turned off.

If you enjoyed this article, receive free email updates!

Thanks for subscribing!

Join 20,000 subscribers who receive our newsletter with
resources, events and articles

Thanks for subscribing!

bottom of page