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Lead Gen vs Demand Gen - Explained



What is the difference between Demand Generation and Lead Generation in how you approach marketing? Why does it matter and what should you focus on? I am proud to interview Vanessa Zangardi of Zangardi Studio. Vanessa is a marketing strategist, a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn’t scary – and that you can do it, no matter how big or small your business is. We discuss:

  • What is Demand Gen and what is Lead Gen?

  • Demand gen as it relates to current marketing trends 

  • Why is everyone talking about Content?

  • What content should people be focusing on? How do we make creating content easier?

  • Content as it relates to demand gen and current marketing talk

  • Easy steps you can do to work on demand gen while creating impactful content

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