What is the difference between Demand Generation and Lead Generation in how you approach marketing? Why does it matter and what should you focus on? I am proud to interview Vanessa Zangardi of Zangardi Studio. Vanessa is a marketing strategist, a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn’t scary – and that you can do it, no matter how big or small your business is. We discuss:
What is Demand Gen and what is Lead Gen?
Demand gen as it relates to current marketing trends
Why is everyone talking about Content?
What content should people be focusing on? How do we make creating content easier?
Content as it relates to demand gen and current marketing talk
Easy steps you can do to work on demand gen while creating impactful content
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Jim CermakHost & Trade Show Coach jim@tradeshowu.biz