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Making Social Media Work for Your Small Business

There’s no denying that social media is one of the most powerful marketing tools in the world, allowing the business owner to potentially reach many thousands of customers in a relatively short amount of time.

But social media can prove to be detrimental to any business if not utilised properly, which is why these simple tips can make most social media platforms beneficial.

1. Understanding the Target Audience

This is one that many new businesses tend to overlook, but it’s extremely important to take the time to understand what your audience likes and dislikes. Social media is incredibly diverse, and with the many dozens of platforms out there, it can become overwhelming to keep up consistently. It’s better to focus on social media platforms that tend to attract the kind of customers that you want.

LinkedIn may be a better choice if you’re looking for an audience in a more professional setting, while Facebook is best for a more casual approach to marketing while still reaching a wide range of different people. Whether they use it for playing online casino NZ games or keeping up with friends, there are endless potential customers on social media.

2. Interacting with That Audience

Engaging with your audience is key to building a relationship of mutual trust and ensures that they know they’re interacting with someone that genuinely cares about their interests and concerns.

Many businesses out there make the mistake of only replying to comments and messages that are positive and ignoring complaints, which can lead to a general feeling of distrust for the people you’re trying to connect with.

3. Admitting Mistakes

Every business in the world is run by humans, meaning that it’s inevitable that mistakes will eventually happen no matter how hard you try to keep things running smoothly. Admitting those errors and appraising to your audience is key to successful social media marketing and getting good publicity from doing this is always a bonus too.

It’s important to acknowledge any mistakes directly, and to create a sincere response that addresses the issues raised and how you plan to avoid making the same mistakes in the future.

4. Staying Active

Social media turns over content at a blinding speed, and it’s easy to begin to fall behind, which can quickly lead to the loss of followers as well as failure to attract new ones. This means having to humanize your brand, and to be as active as possible on every platform that you use.

Creating an emotional bond with your customers often leads to long-term loyalty, and maintaining that bond is only possible through consistent interaction, which organically leads to your brand becoming more popular. Always make sure that you take the time to engage with your customers on a personal level, even if their complaints or suggestions may seem trivial.

5. Customer Service

Social media has grown to become the new platform for customer service, as it allows them to directly contact the company while the world watches.

Being more available and accommodating is a smart way of ensuring that your customers know you’re there for them, and that you have their best interests at heart, building on the trust that you’ve created over time.

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