Master Class on Public Relations for Live & Virtual Events – with Josh Weiss
Jim Cermak Tradeshowu.biz
Josh Weiss is the President of 10 to 1 Public Relations – a company that provides strategic communications planning, media relations, crisis communication management, and other PR services. Josh Weiss that it takes 10 good things to be said about a company to equal one negative comment and that it’s the essential to build up a goodwill bank to grow and protect your business – and that’s the reason behind his company’s name.
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Top PR Tips for Live & Virtual Events:
The HIDDEN Media – all the industry magazines and publications are there at the event. You just can’t see them because the show has a special room for them. Here’s how to find them and get press:
Start reaching out to industry media about 8 weeks prior to live events, 4 weeks prior for virtual
If you are an exhibitor, ask the show management for a Media List, then start digging and contacting
Call them to invite them to your booth for a 10-15 minute meeting. Give them something specific you would like to show them or talk to them about.
Get on their calendar Early!
Follow up with a Thank You note
The Press is the great equalizer for smaller companies. Gives you Social Proof you can use over and over.
Nearly every show has speaking opportunities
Giving a talk or hosting a workshop or seminar positions you as credible, newsworthy, and a thought leader
Make sure you are bringing VALUE
Do NOT just give a long sales pitch
Pick one topic and submit multiple versions – one “punny”, one serious/formal, one conversational.
You submit multiple to give yourself a better chance of getting chosen. You don’t know who is on the selection committee and what kind of tone they are setting for the event.
Bring your BEST content!! Don’t leave it out. People will want to do business with you!
Contact Josh Weiss:
Social Media: 10to1pr
About the author, Jim Jim Cermak has over 25 years of marketing, consulting and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!