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More Data = More Risks! Expert Advice on What to Do



There 6 Big Things in this email so be sure to read all the way thru! I've numbered and highlighted them to make it easy to find what you need. Reply back and let me know if this is helpful! Included in this week's tip and links to some incredible interviews - including my appearance on The Events Cast podcast! If you are a show planner or organizer, you don't want to miss that one! So here we go... 1) Today's Episode - With the amount of data now available at our Trade Shows, Conferences, and Events - both in-person and virtual - companies of all sizes have huge opportunities to know more about their customers, trends, and more. And with all of this data also comes security and privacy risks. Brian Scott of ClearTone Consulting is here to discuss the opportunities and risks for Associations and at our shows. Ep. 152 - Cyber Security & Privacy for Events and Associations Brian has 21 years of experience within the exhibitions and trade association markets, is a patent holder in event technology, and is a current board director for the International Association of Exhibitions and Events (IAEE) as well as the Center for Exhibitions Industry Research (CEIR).

We Discuss...

  • What are some of the basic mistakes you see associations doing?

  • How can execs know more easily what they should be doing for security?

  • Are associations really a hacker target?

  • Why are cyber security incidents still growing around the world?

  • And more!

This is an important episode you can not afford to miss. Listen now, and then please share it with others! Click Here!

2) Recent Episodes - don't miss any! - Ep 151 - 8 More Tips for Stress-Free Travel to Trade Shows - BONUS - The Invisible Industry Tour - with Laura Palker - Ep 150 - Sustainability in the Event Industry - with Al Mercuro 3) Next week's Episode...Al Schuster & Stephanie of Polaris Brand Promotions discuss the Benefits of using Brand Ambassadors and how they can help maximize ROI. You don't want to miss it! 4) To check out all the episodes, visit my Episode Guide which has every episode sorted by category. 5) Here's my interview on The Events Cast with my friend, the wonderful Francesca Balit! The topic is How to Maximize Your Exhibitor ROI at Trade Shows, and is a must-listen for Show Planners! Plus I give several tips for exhibitors as well. Click Here to listen! 6) Here's Jim's Pro Tip # 142 - Have Attendees post pics of Your Booth on Social Media

  • Get extra exposure by having attendees snap pics in your booth and posting them on social media! You can get this done by doing a giveaway or tying it to a charitable cause. Be creative and have fun with it!


About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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