by Jim Cermak
This is the story – MY story – of an amazing journey that helped me discover the 7 secrets to working trade shows and getting maximum results.
As I went from attending my first ever large-scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system that works every time. Only took about 30 years!! You can learn it in about 20 minutes!
Here are my 7 Secrets to Trade Show Success:
Secret #1 – Set goals! You never know if you have a good show until you set goals.
Secret #2 –train your team on how to work a show
Secret #3 – it’s up to you and your team to engage people
Secret #4 – be sure to take time to get away from your booth. See competitors. Make new contacts. Get ideas. Take pictures. Network.
Secret #5 – Know your metrics
Secret #6 – Work aggressively
Secret #7 – Be Efficient
Want to put my proven system to work for your company? Send an email to firstname.lastname@example.org for a free, no-strings, no-obligation 20-minute discovery call!
Please visit today’s sponsor – Techmatch!
Techmatch is serving event organizers and event technology providers by helping them accelerate their digital transformation. What this means is they’re helping companies go from live events to digital and hybrid. It’s not an easy road – you need a partner like Techmatch and their combined 45+ years of proven leadership experience in the events and event tech industries, coupled with their proprietary process.
Visit techmatch.co for more information and get ready to accelerate!
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!