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Not gonna lie - I was nervous for this interview...

There are 5 items for you in this email, and it'll take you approximately 87 seconds to read the whole thing...and your ROI is worth it! 1) This week's episode - I was nervous!

I have been blessed to have interviewed a lot of people, and have only been nervous a couple of times. For today's episode, I was probably more intimidated than ever! Glenn Hansen is a true leader and innovator - literally setting the standards for the industry. If you're considering running a digital or virtual event, or maybe looking to change platforms for your next one...How do you know the way they are reporting results is consistent? (That's kinda important) You didn't. Until now! Today's guest is one of the leaders to get Data and Reporting Standards for digital events in place. Glenn Hansen, CEO of BPA Worldwide, is a pioneer and legend in the industry. Under Glenn's leadership, BPA pioneered trade show attendance auditing and facilitated a working group creating the data standard for digital events called RSDE, Reporting Standards for Digital Events. Why are standards important and what do you need to know about them?

We Dive into the topic of Data standards for digital events and Discuss:

  • With COVID and the rush to digital, there were unintended consequences. What did you see in that regard?

  • What were the circumstances that led you and BPA to think deeper about “standards” for digital event data?

  • What are the phases that are being rolled out?

  • What is RSDE made up of?

  • And so much more!

So much Wisdom is just a click away! ==> Ep. 159 - Why Data Standards for Digital Events

Listen in to the entire episode and Share it!

---- And ICYMI(which stands for In Case You Missed It for anyone a little older like me) -

---- Here's last week's episode! ==> Ep 158 - Building an Event Website that Sells

2) Help me with an Upcoming Episode! I'm going to feature listener questions in a special episode of the podcast!

  • Please send me your questions, biggest struggles, and challenges, and I'll answer them!

  • I may even pick someone to join me on the podcast to discuss their question!

  • Submit Your Question or Challenge -- Click Here

3) Jim's Pro Trade Show Tip #149 - Book a few extra days to explore a New City

  • If you are going to attend or work a show in a new city you are excited to visit, book a few extra days to take in all the sights.

  • Remember - when you are going to a trade show, you are there to do business and hit whatever goals you set. And that means making the most of the after-hours time for networking, having meetings, and more.

  • Having a day or couple of days already set aside to explore allows you to stay focused on why you are there in the first place!

4) Perfect Pairings 5-minute Episode series starts Next Monday - Aug 1

  • Perfect Pairings - Events, Food & Wine featuring food & wine expert Michael Green

  • Weekly tips and advice to make your events more fun, more memorable, generate more engagement, and make your brand last long after the event is over!

  • All in less than 5 minutes!

  • Don't miss it! The first episode lands next Monday, and then you'll be able to listen to a new Perfect Pairing episode each Thursday!

5) OH NO!! Did you miss these episodes? Don't worry! Click below to listen!

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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