top of page
Articles Library

Perfecting the art of Finding the Perfect Name for Your Business

Updated: Oct 18, 2023

If you're kickstarting your own business, one of the major decisions you'll have to make will be choosing your company's name. When you choose the right name, it plays a pivotal role in helping businesses stick out from the crowd and build a brand's identity and reputation.

That explains why it's important to put ample thought into finding a suitable business name before settling on something that will drive people away from your business or even prevent them from learning more about what you offer.

Here's how to find the perfect name for your business. This expert guide is based on our experience working with over 30,000 clients and counting!

Do Your Research

It's not uncommon for an entrepreneur to spend hours (and sometimes days) trying to find the perfect name. The most important thing is that your company name reflects who you are and what you do. Did you know that at least 80% of male customers and over 70% of female customers patronize brands they are familiar with? Bow, you do!

To help streamline this process, here are a few things to keep in mind before settling on a name:

1. What is your business?

2. What message do you want your company name to communicate?

3. Is your business location based locally or internationally?

4. Do you have any defining qualities that make it different from other companies in its category?

5. Be specific with adjectives and nouns; choosing these carefully can give a clearer idea of your brand. While you are at it, you should consider premium domains for sale when naming your company; they help with increasing the effectiveness of search engine optimization!

Consider Your Target Market

The first step in choosing a business name is deciding on who your target market is. If you're not sure what niche you want to work in yet, start by doing some research on popular industries in your area and see what names are available.

You can also use social media sites like Facebook or Instagram to find out what people are naming their businesses. Look at other brands or companies that you admire and see if any of those would be a good fit for your business.

Understand Your Brand Before Choosing a Domain or Business Name

Choosing a domain name is one of the most important decisions you'll make when launching your business. It's your identity, and it will be what people use to find you online.

Consider what type of audience you're targeting, which words immediately come to mind when they think about your company, and how those words are relevant in different languages before registering a domain name.

Once you've settled on a few choices, consider how easy they are for people to remember and say out loud.

● Can they be easily shortened or spelled differently?

● What other websites do they sound like or feel similar to?

● You may want to also see if any of these domains have been registered by someone else.

Be wary of hyphens and numbers because some browsers won't recognize them as valid domain names. Finally, don't forget that all top-level domains (.com, .net, .org) are premium domains - so your choice can have a big impact on your website rank position on search engine results pages (SERPs).

The Brainstorming Process

Brainstorming is an important part of finding a name. Make sure you have plenty of time before you begin! Sit down and write down every idea you can think of, no matter how crazy it sounds. Once you've completed this process, go back and cross out any ideas that are too similar or not a good fit for Townsville businesses for sale.

After crossing out all the bad ones, start looking at what's left over and see which one jumps out at you as a perfect match. If nothing stands out, then choose something unique by combining words or creatively knitting a descriptive word to the end of a word.

It is important to note that people need to be able to say their choice of a domain name easily and quickly, so they will remember it later on. If you're struggling with coming up with something, here are some resources:

● Search premium domains for sale

Checking the availability of domain name

When starting a new business, it is important to find a domain that matches your name. This can be difficult when you have not chosen your company's name yet. Luckily, there are many online resources that help you find the perfect one. One such resource is Premium Domain Sales by Squadhelp.


When you're starting up your own business, coming up with the perfect name is one of the most important things you can do. Your business name will become its identity, so it needs to be catchy and memorable while still representing your business well.

The perfect name helps to attract potential customers and makes it easier to market your product or service. In order to find the perfect name, you consider checking out premium domains for sale until you find the one that sticks best with everyone.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.


If you enjoyed this article, receive free email updates!

Thanks for subscribing!

Join 20,000 subscribers who receive our newsletter with
resources, events and articles

Thanks for subscribing!

bottom of page