In today's world, data is king. And one of the best ways to present data is through infographics. Infographics are a visual representation of data that can help you communicate complex information quickly and easily. They can also be used to improve your website's SEO ranking since they are more likely to be shared on social media than ordinary blog posts.
Since the inception of the Internet, demand for excellent design has continuously skyrocketed. Designers have remained on their toes since Web 1.0 and beyond, defining the trends and expectations of our online universe. The Internet is a designer's playground, and internet businesses are increasingly thankful for what they can get from a little well-executed eye candy.
This development in online marketing: the infographic, has been over the last two years its backbone.
Infographics are visual representations of data, also known as "data viz" among the hip youngsters these days. The term "data viz" comes from the phrase "data visualization," which implies that sets of data will be presented in a fresh way that can be viewed rather than read.
This representation should not be left to individual interpretation; rather, it should be designed in such a manner that it delivers a worldwide conclusion for all viewers. In layman's terms, infographics aren't all that different from Excel charts and graphs over the last decade or so.
Infographics are being used by businesses of all sizes to develop their brands, educate their audiences, and optimize their search engine rankings through link-building. This is why understanding how to create a solid infographic is crucial, and avoiding the most frequent infographic pitfalls may be enough to ensure that you land a major client or lose them completely. 65% of businesses use infographics to support their content marketing approach. To make an infographic, you don't need to be a skilled designer or artist. There are many online infographic tools that allow users to create simple designs.
Here are some simple rules that you have to consider - the Do's and Dont's of Infographic Design!
DO:
- Keep it Simple: The best infographics are the ones that are easy to understand at a glance. If your infographic is too complicated, people will just scroll past it without taking the time to try and figure it out.
- Make It Visually Appealing: Just because your infographic is full of data doesn't mean it has to be boring. Use colors, shapes, and images to make your infographic more visually appealing and easy on the eyes.
- Use Data Visualization Techniques: One of the best ways to make complex data more understandable is to use data visualization techniques like charts, graphs, and maps. This will help your audience see the relationships between different pieces of data and understand them more easily.
- Tell a Story: A great infographic tells a story that your audience will want to read. Use your data to tell a cohesive story that will engage your readers and leave them wanting more.
DON'T:
- Don't overcrowd your infographic: Too much data will make your infographic confusing and difficult to understand. Only include the most important information and leave out any unnecessary details.
- Don't use small font sizes: You want people to be able to read your infographic, so make sure you use large enough font sizes. Anything below 12pt is probably too small.
- Don't forget about branding: Your infographic should include your company's logo and branding elements so people can easily identify it. This will help build brand awareness and recognition for your business.
- Don't be afraid to experiment: There are no set rules for infographic design, so don't be afraid to experiment with different styles and techniques. The best way to learn is by doing, so try out different things and see what works best for you.
When it comes to infographic design, there are a few simple rules that you should always keep in mind. These dos and don’ts will help you create an effective and visually appealing infographic that your audience will love. And remember, the best way to learn is by experimentation, so don’t be afraid to try out new techniques until you find what works best for you.