Social Media is one of the most powerful and immediate forms of marketing, and that’s exactly why it’s become so important for businesses to utilize it.
Yet, with great power comes great responsibility, and unfortunately, a lot of businesses are not taking the responsibility seriously enough, especially when it comes to compliance. That’s unfortunate because social media archiving is not only vital to a well-run social media marketing strategy but is also required by law.
Ensuring compliance with legal requirements
Laws and regulations regarding social media archiving are quickly evolving, and it’s important to understand what’s required of you.
Businesses who fail to comply with social media archiving laws can be fined, and depending on the violation, may be subject to lawsuits.
If your state requires social media information to be stored as a public record, they are susceptible to public records requests. Furthermore, merely relying on social media networks to keep your past posts and comments is insufficient to fulfill information requirements. Indeed, the platforms have verified that they are not obligated to keep any of your social network records.
This is why a social media archive is essential. By preserving posts, media, and comments from your organization's page, a robust social media archive enables you to comply with federal, state, and industry-specific regulations.
Protecting your reputation
Putting aside the legal ramifications, failing to archive your interactions on social media can seriously hurt your company’s reputation.
For example, if an employee posts something on social media that damages the company’s image, the business will need to have access to that post so that it can be removed as quickly as possible.
Additionally, if an employee goes rogue and posts something on their personal Facebook page that is offensive, your business will need to have access to that post in order to take appropriate action.
Proactively archiving your social media presence will not only protect you against negative publicity from employees but will also help you keep a good online reputation.
A social media archive will enable you to monitor your company’s brand, allowing you to catch posts that damage your reputation, and mitigate damages by deleting these posts.
Gaining valuable insights
A social media archive can help you gather insights into your customers’ wants and needs. A social media archive can help you gather insights into your customers’ wants and needs.
Examining prior successes and failures might help you improve your future social media marketing efforts. To see all entries linked to an event or topic, search by keyword or date.
Every interaction on social media generates data that can be analyzed for valuable insights. For example, if your business uses Facebook or Twitter, you will be able to read every comment and view every interaction, enabling you to better understand how your company is perceived.
Easily retrieving data
Being able to easily access your data can prove to be invaluable. When social media archiving solutions are implemented, finding data that you have stored on social media sites is quick and easy.
Social media archiving solutions enable you to perform advanced searches, enabling you to find exactly what you need. A good social media archiving tool will empower you to search based on specific keywords, dates, and users, enabling you to find exactly what you need. And, if your business uses multiple social media platforms, you can archive all of them, in one place.
You never know when you might receive a public records request. A social media archive enables you to easily respond to these requests and find information that you might need for other business purposes.
Preserving valuable content
A social media archive can help you preserve valuable content. Social media content has become a valuable asset for many businesses and preserving it is essential.
Indeed, businesses often reference social media content, such as tweets, in press releases, blog posts, and other forms of content. A social media archive can help you preserve this content, ensuring that it can be found with ease, and referenced later.
Eliminating human errors
Human error often occurs when it comes to archiving social media content. It’s one of the primary reasons why businesses fail to meet regulatory requirements.
For example, employees might accidentally delete a post or comment, or they might fail to archive a post that should have been archived.
When social media archiving software is used, human error is eliminated. Archiving tools completely automate the archiving process, ensuring that no posts are ever lost.
Over to you
It is the responsibility of every business owner and marketer to take social media archiving seriously.
Failing to archive your company’s social media interactions not only puts you at risk for legal ramifications but also can damage your reputation.
By archiving your social media interactions, you can demonstrate to your employees, partners, and customers that your company takes regulatory compliance seriously.