Make sure your content is delivered the best possible way by striking a balance between what audiences will hear and what they will see. Here are my tips for successful webinar storytelling:
Use theatrical storytelling principles. Every theatrical production has a beginning, middle, and end. First, set the stage by stating principles. Then, develop the story, personalizing it with suspense and drama. Finally, conclude the story with a strong ending and a call to action.
Use real-life examples to focus your key points. Develop the impact and drama of your story and key messages using real world examples. People learn by hearing about real-life experiences, and applying the same solutions to their lives.
Use brevity and clarity for maximum impact. Resist the urge to tell people everything you know about the subject – this is often the hardest thing to do! Try to reduce it down to the most critical nuggets of information. A best practice is to continually check whether you are delivering what you promised to cover in the invitation.
It’s not all about you. Your audience wants to be engaged and involved, so include them in the storytelling. Get them involved. Ask questions. Get their reactions through audience polls and the Q&A panel.
Be authentic and natural. Smile while you’re telling your story even though no one can actually see you. And use the same body language and gestures you would use if you were talking to someone in-person. It really helps elevate your voice and introduce interesting inflections that ensure you connect with your audience.
For more info, please check out my free eBook, Webinar Ready
Here’s to your webinar success!