Jim Cermak
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Going to give you a couple of powerful tips to make your current and future virtual events better!
Tip #1 – Utilize the power of networking. Remember at live events, some of the best things that came from them were the relationships built and new connections made. So if you’re hosting an event, set aside time for networking. Whether that’s through zoom rooms or a virtual after-hours mixer, get your attendees networking with each other! Too many times it’s not natural to do in a virtual setting, so you need to be the one to make it happen.
For you, attendees, seek out networking opportunities. Maybe even through chat if you see another attendee make a great comment, often you can private message them. Remember if you are at the same event, odds are you have similar needs and interests.
So please don’t forget about networking at your virtual events!
Tip #2 – At the end of each event, get feedback from your team. If you’re hosting the event, find out what worked, what didn’t, what did you like about the platform, what would you do differently, and document everything so you can learn and improve in the future. And do the same thing if you are an attendee.
Trend – going back to live events! One in Singapore was held recently with 1000 attendees, and here are the main things they did to make it happen safely:
· Of course, mandatory mask-wearing, tons of sanitizer stations, and QR codes used throughout
· Daily on-site antigen rapid tests to make sure everyone was still healthy
· Staggered start times
· Everyone had to have the app for contact tracing and crowd management purposes
· Lots of signage and roping to create clear entry and exit paths.
· Safe itineraries for out of town visitors included arranged sightseeing to ensure maximum safety was achieved
During a talk at the event, Singapore’s Minister for Trade and Industry said, “The industry can’t afford to wait for a vaccine and should focus on managing risk, rather than eliminating it.”
I love that sound, common-sense approach! So now you have a glimpse of some of what you may see at live events in the future. Stay tuned because things can change daily!
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!
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