Updated: Jan 30, 2019
If you are a healthcare practice owner, you should invest in planning a healthcare marketing strategy. In a world where everything is just a few clicks away and finding the information takes less than 5 seconds, you need to play it right. You should invest in creating the best website possible so you can present the services of your practice to potential patients. The main job of your website is to attract patients and convince them that you are the best in your field. Below are some tips to help you market your healthcare practice effectively.
Utilize SEO to your benefits
SEO is the most important aspect of marketing your healthcare business online. Using the right keywords will increase visibility of your medical practice in search engines, which will help people online find you. The goal should be to have your website at the top of the search results and achieving that is a little complicated. Optimizing the search engine requires using the right tools, such as site crawler programs that will direct you to fix any issues you have in your website. In addition, you can use lead magnets that will attract the attention of new visitors by offering them a discount or a free consultation if they book appointments online.
Keep your website up to date
A simple dated website will not impress your potential patients and convince them to use your medical practice, so don’t forget to update the content and design of your website. Also make sure that your location and services are visible and clear to make it easier for new patients to find what they are looking for. The “Contact Us” section should also be easy to find.
Build a responsive website
Google prioritizes optimized responsive sites because it cares about the user experience. So make sure that your website has a responsive design and can automatically adjust to the size of the screen viewing the site, whether it is a computer, a tablet or a phone. It is something search engines look for in the websites to determine their ranking.
Speed it up
Having a slow website might drive away potential patients. Studies by the Aberdeen Research Group found that a 1-second delay in your site speed might result in a 7% reduction in conversions. You can check the speed of your website by visiting Google’s Pagespeed Insights speed test. If the loading time is slow, have your web designer speed it up.
PPC and Ads
Invest in Pay-Per-Click Advertising (PPC) because, first, they are designed to appear on the top of the search engines and, second, you only have to pay when visitors choose your website and click on it. Another smart thing about PPC is that it is programmed to appear to people who are “pre-qualified”. You can also invest in display ads that appear on third party sites or search engine results pages. They will help spread the name of your practice to relevant internet users.
Take advantage of social media
You can use social media to let people know what is new with your practice by posting photos and updates. You can also use them to interact with your patients and reach new ones. Besides, social media can invite traffic to your website and let more people know about your services. However, these are not the only advantages of social media. Paid advertisement on social platforms is a great way to reach people interested in medical services, even if you are not connected with them.
Post medical content
Posting relevant content on your websites, answering frequently asked questions or offering news about groundbreaking health related stories is a smart marketing strategy that will definitely increase the number of visitors to your website. You can also launch a blog discussing medical topics, attracting constant traffic to your site.