by Pawel Tomczyk
Digital advertising can sometimes become very overwhelming. Apart from the ‘age-old’ traditional vs digital debate, there’s also the question of which platforms to advertise on.
In this article you will learn about:
What is digital advertising?
Which type of internet advertising is best suited for your business?
What are the latest trends in digital advertising?
What Is Digital Advertising?
Digital advertising or internet advertising refers to promoting your brand through the different platforms available online. Many believe that spending money on digital ads has no place today and it’s only content that drives organic traffic.
Yet nothing could be further from the truth. The fact of the matter is that digital advertising is used very effectively by the best content marketers. People use ads to get a lot of traction very quickly when their website launches. They even use ads to help make their best content more discoverable and expand their customer base.
However, there is no one-size-fits-all approach to internet advertising. Different platforms have different ROIs depending on what your marketing goals are and who your audience is.
Which Type of Internet Advertising Is Best Suited For Your Business?
Here are some of the most common types of digital advertising. We will talk about which medium is best suited for which kind of business.