Free publicity beats paid advertising...
And that's exactly what a well-written press release can do for your company, product, or service. In an age of digital advertising, the press release is still the king of publicity. Why? Because, time and time again, research shows that press releases can generate a higher return than high-powered ad campaigns. Editors are literally thirsting for newsworthy stories with a journalistic slant. And readers trust them to provide relevant and useful information. We have put together a list of press release guidelines, writing tips and a press release format.
What a press release will do for you...
Improve company image
Maximize member retention
Connect with your audience
Announce a new service
Create media relations
Connect with journalists
World wide Internet distribution
Newspapers and periodicals
Radio and television stations
Magazines and industry journals
Search engine optimization
Viral possibilities on social media