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Join date: Jan 20, 2019

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Oct 7, 2026 ∙ 3 min
The Outlet Corner: How Full-Price Boutiques Use an Off-Price Section to Lift the Whole Store
There is a merchandising decision that divides boutique owners more sharply than almost any other: should a store built on full-price positioning carry a visibly discounted section? The instinctive answer from brand-conscious retailers is no — discounting near the entrance cheapens everything behind it. The evidence from boutiques that have engineered it deliberately says otherwise, with one condition: the discounted section has to be built from the right stock, sourced the right way. Why the...

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Oct 7, 2026 ∙ 5 min
How to Calm Sunday Scaries and Start Your Week Stress-FreeFor local business owners
How to Calm SundaFor local business owners and solo entrepreneurs, Sunday night can come with a familiar knot in the stomach: the Sunday Scaries, a form of pre-workweek anxiety that spikes as Monday gets closer. It shows up as racing thoughts about customers, cash flow, staffing, and the endless list of decisions that can’t be postponed. Because the business depends on them, business owner stress can make the weekend feel like borrowed time instead of rest. With the right approach to managing...

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Oct 7, 2026 ∙ 4 min
What to Consider Before Designing a New Home in Brisbane
Designing a new home takes more than choosing a floor plan and picking finishes. Careful planning from the start can help you make better decisions about your block, lifestyle, budget and the requirements that could affect the project. Experienced home designers in Brisbane can help bring these details together and develop a design that works for both the site and the way you live. This guide covers the key factors to consider before designing a new home, including site conditions, space...

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Barb Ferrigno

Barb Ferrigno

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Barb Ferrigno, Concept Marketing Group

We are passionate about our marketing. We've seen it all in our 48 years - companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies, and, most importantly, help you to succeed. It's not always easy, and it's a lot of hard work but the rewards are well worth the effort. 

2025 Concept Marketing Group                                 cmg.barbferrigno@gmail.com                                         www.MarketingSource.com

 

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