top of page
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
Search


How AI and Automation Are Transforming SEM Services in 2026
The digital landscape of advertising is considered one of the biggest shifts it has ever been through. By the year 2026, AI-powered tools, automation platforms, and predictive technologies will become integral parts of modern paid search strategies. Businesses, be it in the USA or elsewhere across the world, are treading this path at a tremendous speed to keep up with evolving search engines and changing user behavior. It's now a new world where, instead of brands simply runn
Barb Ferrigno
22 hours ago4 min read
10 Smart Marketing Strategies Any Law Firm Can Use
Many law firms struggle with visibility, even when they offer strong legal knowledge and good client service. People often search online first, so firms need simple and steady marketing strategies that help them stay present where clients already look. And while every practice area is different, the core approach stays the same. Clear communication, helpful information, and consistent outreach make it easier for people to trust a firm before they ever walk through the door.
Barb Ferrigno
1 day ago5 min read


How Marketers Can Refine Live Event Audio for Campaigns
Image Source Live events are having a real comeback, and that gives marketers a goldmine of content. A keynote can become social clips, a demo can anchor a landing page, and a panel can fuel emails for weeks. None of that helps if the audio is hard to follow. When sound is muffled, echoey, or swallowed by room noise, people drop off quickly, even if the video looks great. Viewer research shows that poor audio is one of the main reasons viewers abandon videos early. Brands
Barb Ferrigno
2 days ago4 min read


Local Marketing Strategies That Help Service Businesses Get More Clients
Local service businesses depend on trust, visibility, and relevance within the areas they serve. Unlike digital-only brands, they rely on people who need help close to home and often want reassurance before making contact. That means your marketing must communicate reliability and local familiarity from the very first touchpoint. Strong local marketing is not about volume or noise. It is about being present in the places where nearby customers already look and making it easy
Barb Ferrigno
3 days ago3 min read
bottom of page

