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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Using Marketing to Attract Volunteers in Programming Learning Projects
Getting a new programming project started is challenging, but finding the right people to help can be even more difficult. For any...
Barb Ferrigno
Aug 114 min read
Marketing to Seniors Without Sounding Outdated: A Creative Strategy Guide
Source: Unsplash Older adults don’t want to be talked down to, stereotyped, or treated like relics of the past. And yet, that’s exactly...
Barb Ferrigno
Jul 65 min read
Essential Equipment Every Startup Marketing Team Should Budget For
Image source: Kindel Media Startup marketing teams operate in fast-paced environments. Creativity and collaboration are important, but...
Barb Ferrigno
Jun 234 min read
Turning Stories Into Showpieces: Visual Marketing with Customer Success Stories
In a world dominated by scrolling thumbs and shrinking attention spans, you need more than words to hold someone’s interest. That’s where...
Barb Ferrigno
Jun 174 min read
A Look at How Marketing Can Build Relationships for Local Businesses
Streetlights' warm illumination exposes store windows showcasing local character, passion, and workmanship. Neighbors nodding over...
Barb Ferrigno
May 53 min read
The Importance of Marketing in the Hospitality Industry
Effective marketing is crucial to any industry's success in today's cutthroat business environment, and the hospitality sector is no...
Barb Ferrigno
Apr 23 min read
A Checklist Of 13 Best Practices For Successful pMax Campaigns
Your marketing team has launched a high-budget ad campaign, but it does not perform desirably. It drains your investment and fetches...
Barb Ferrigno
Mar 136 min read
Cutting Out Digital Noise: A Look at the Power of Tangible Marketing
Reclaiming personal connection, physical marketing shows itself as a novel approach when one breaks away from ceaseless internet...
Barb Ferrigno
Mar 123 min read
Crafting the Perfect Marketing Campaign: A Step-by-Step Guide
Photo from Pexels To get quantifiable corporate results from developing successful digital marketing initiatives, strategic strategy,...
Barb Ferrigno
Mar 33 min read
The Financial Aspects of Starting a Marketing Agency in the U.S.
Starting a marketing agency in the U.S. can be an exciting and lucrative venture. However, before launching, it is essential to...
Barb Ferrigno
Feb 263 min read
What Factors Can Influence the Marketing Strategy Success
One of the fundamental aspects of growing your business is building a marketing strategy . In the era of artificial intelligence,...
Barb Ferrigno
Jan 284 min read
How to Market Your Construction Business in 2025
The construction industry is evolving rapidly, and so are the methods to effectively market your business. In 2025, construction...
Barb Ferrigno
Dec 19, 20243 min read
5 Proven Strategies to Improve Marketing Campaign Effectiveness
Running an effective marketing campaign has never been more important. With a highly competitive landscape, businesses must find ways to...
Barb Ferrigno
Dec 19, 20244 min read
7 Proven Marketing Strategies to Boost Your Business in 2025
Did you know that businesses that adapt quickly to marketing trends are 45% more likely to grow year over year? The competitive landscape...
Barb Ferrigno
Dec 11, 20243 min read
What is Influencer Marketing?
Influencer marketing is a dynamic and rapidly growing form of social media marketing that involves endorsements and product placements...
Barb Ferrigno
Nov 18, 20243 min read
Influencer Marketing: Creating Genuine Relationships for Brand Growth
In today's digital age, influencer marketing has evolved as an effective method for organizations seeking to engage with their target...
Barb Ferrigno
Oct 29, 20245 min read
The Benefits of Internet Marketing
In today's digital age, internet marketing has become an indispensable tool for businesses of all sizes. Internet marketing has many...
Barb Ferrigno
Oct 21, 20242 min read
How Design Captures a Brand's Essence in Marketing
In the competitive landscape of modern business, a brand's visual identity serves as its silent ambassador, speaking volumes before a...
Barb Ferrigno
Oct 20, 20244 min read
15 Key Pieces of a Highly Effective Accounting Marketing Strategy
In today's competitive environment, accounting firms must go beyond traditional marketing methods to stand out and attract potential...
Barb Ferrigno
Oct 7, 20243 min read
Marketing Strategies & Tactics for Mid-Sized Enterprises To Scale
As businesses scale from $10 million turnover and above, their marketing strategy becomes increasingly complex and critical for...
Barb Ferrigno
Aug 20, 20244 min read
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