How Companies integrate Green Marketing in Their Global Strategy and Why They do so
Green marketing has been part of the many strategies that brands, companies, and businesses employ to keep their customers and attract...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
- Sep 17
- 8 min
Remarketing — what it is, how it works, and more
Your company’s marketing team works hard to bring visitors to your website. More often than not, these visitors won’t make a purchase the...
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Barb Ferrigno
- Sep 17
- 19 min
Get a list of inbound marketing strategies
by Adobe Experience Cloud Team When you’re trying to grow your business, one of the things you need most is qualified leads. Inbound...
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Barb Ferrigno
- Sep 17
- 9 min
Your guide to account-based marketing (ABM)
by Adobe Experience Cloud Team For business-to-business (B2B) brands, it can be tough to convert high-value leads into customers. The key...
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Barb Ferrigno
- Sep 17
- 10 min
Guide to marketing personalization — benefits, examples, and more
Everywhere you look, brands are embracing personalization. From the ads that pop up on your social media feed to the barista at the local...
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Barb Ferrigno
- Sep 17
- 3 min
Igniting organizational readiness — embrace the power of customer journeys
by Kevin Lindsay Many brands see journey-centric marketing as the engine of future success. It’s rare to get any push-back on the notion...
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Barb Ferrigno
- Aug 2
- 3 min
How to Increase Response Rates for Your Marketing Campaigns
Image In today's highly competitive business landscape, effective marketing campaigns are crucial for success. However, simply running a...
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Barb Ferrigno
- Jul 22
- 3 min
Marketing Strategies for Architects
Marketing tactics are crucial for helping architects stand out and draw clients in today's incredibly competitive construction market....
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Barb Ferrigno
- Jul 16
- 4 min
Tech Trends Influencing Modern Marketing Strategies
In today's digital age, technology plays a pivotal role in shaping marketing strategies and driving business success. As technology...
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Barb Ferrigno
- Jul 13
- 2 min
Marketing Tactics to Improve Your Med Spa Customer Acquisition
Are you struggling to attract new customers to your medical spa? Or is your Cost of Acquiring Customer (CAC) eating into your budget?...
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Barb Ferrigno
- Jun 21
- 3 min
Repair and Maintenance Services: Marketing Advice
Effective marketing techniques are essential for businesses to succeed in the cutthroat industry of repair and maintenance services....
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Barb Ferrigno
- Jun 13
- 6 min
The Company Marketing Hacks to Ensure an Optimal Laborforce
Image Source In a rapidly changing business environment, attracting and retaining the best talent can be the critical difference between...
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Barb Ferrigno
- Jun 5
- 4 min
Best Marketing Trends of 2023 That Will
Healthcare Businesses The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones....
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Barb Ferrigno
- May 24
- 4 min
Marketing Options For New Businesses
When considering marketing options for a new business, selecting strategies that align with your target market, budget, and business...
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Barb Ferrigno
- May 22
- 3 min
The Importance of Marketing in the Hospitality Industry
Effective marketing is crucial to any industry's success in today's cutthroat business environment, and the hospitality sector is no...
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Barb Ferrigno
- May 22
- 3 min
Essential Marketing Tips to Grow Your NDIS Business
Australian disability services are now delivered differently thanks to the National Disability Insurance Scheme (NDIS), which also...
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Barb Ferrigno
- May 17
- 4 min
The Ultimate Guide on How to Market Your Restaurant in 2023
Running a restaurant is no cakewalk - especially with the never-ending search for ways to increase foot traffic, attract new customers,...
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Barb Ferrigno
- May 5
- 6 min
The Marketing Mix and the 7 Elements of Marketing
The classic marketing mix, as defined in 1948 by James Culliton, a professor of Marketing at Harvard University, and later extended by...
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Barb Ferrigno
- May 5
- 3 min
How to Maintain Variety & Consistency In Your Marketing Mix
Pexels The success of every company depends on its ability to keep its marketing mix interesting and fresh. A company's marketing...
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Barb Ferrigno
- Apr 25
- 4 min
The 7 Most Effective Marketing Channels in 2023
Pexels In today's fast-paced business world, it's essential for companies to keep up with the latest marketing trends and strategies....
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