top of page
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
Search


Why Events Should Be the Anchor of Your Content Marketing Strategy
Image Source How many blog posts do you scroll past every day? How many advertisements do you pass by not even noticing it? Now consider the last event you attended, be it a virtual webinar, a conference, or a product release. You are likely to recall who spoke, what you heard and perhaps even who you met. That is the power of events. They do not share information; they make it an experience. And in a noisy marketing environment, it is experiences that make your brand special

Barb Ferrigno
Oct 244 min read


5 Mistakes To Avoid When Planning A High-Profile Event
It's exciting but difficult to do event planning , especially a big one. The pressure rises from VIPs to deadlines. One mistake might...

Barb Ferrigno
Jul 143 min read


The Future of Hybrid Events: Are We Designing for Two Audiences or Just One?
The Rise—and Risk—of the Hybrid Format Hybrid events have moved well beyond the realm of stopgap solutions. What started as a necessary...

Barb Ferrigno
Apr 134 min read


How to Market Your Event Planning Business
Event planning is a dynamic and competitive industry, and standing out in a crowded market can be challenging. However, with the right...

Barb Ferrigno
Jan 284 min read


Unlocking Marketing Potential: How Universal Events Inc. Elevates Brand Experiences through Strategic Event Management
Among the many marketing tools available to businesses, engagement through events remains one of the strongest, providing experiences...

Barb Ferrigno
Nov 18, 20243 min read


How Can Event Security Enhance Safety at Outdoor Parties?
Outdoor parties can be an interesting experience for people to socialise, and enjoy the fresh air. From managing large crowds to...

Barb Ferrigno
Oct 4, 20244 min read


How to Manage Gas Cylinders for Catering at Large Events
When catering for large events like weddings, conferences, or festivals, having enough fuel to cook all the food is critical. Gas...

Barb Ferrigno
Aug 14, 20244 min read


Choosing Thailand for Trade Shows - No Longer Just a Tourism Hub
The rise of Thailand Thailand in SE Asia remains one of the most visited tourist places on Earth due to its friendly population, great...

Barb Ferrigno
Aug 6, 20242 min read


Ultimate Guide to Marketing for Corporate Events in Orlando
What are effective marketing strategies for corporate event planning in Orlando? When you're planning a big corporate event, paying close...

Barb Ferrigno
Jul 26, 202412 min read


Innovative Invitation Ideas for Your Next Big Event
Source: Pexels In the age of digital dominance, one might wonder about the relevance of invitations in making an event not just another...

Barb Ferrigno
Jul 16, 20244 min read


Improve Meeting Management With AI
In the fast-paced world of modern business, meetings serve as vital conduits for collaboration, decision-making, and innovation. Yet, all...

Barb Ferrigno
Apr 9, 20241 min read


7 Event Types That Boost ROI (& How to Choose the Right One)
By Olivia Cal Choosing the right event type for your business is a skill essential when planning an event. But what’s the difference...

Barb Ferrigno
Mar 7, 20248 min read


How a Company Culture Expert Can Elevate Your 2024 Executive Conference
We all want to be better leaders and have a better culture. Right?! The question you need to answer, is where do we focus? What changes...

Barb Ferrigno
Mar 7, 202412 min read


The Role of Technology in Elevating Corporate Event Success
The business world is evolving beyond traditional operating measures. Corporate events have now evolved beyond just traditional...

Barb Ferrigno
Dec 27, 20237 min read


5 Great Display Ideas For Your Company's Next Event
Making an impact is essential in the fast-paced commercial environment. Your exhibit serves as the public face of your business during...

Barb Ferrigno
Oct 23, 20233 min read


5 Dynamic Topics to Make Your Corporate Leadership Events Unforgettable
by Chris Dyer Hey there! If you’ve clicked on this, you’re probably tired of the same old humdrum corporate events that remind you of...

Barb Ferrigno
Sep 28, 20236 min read


Virtual Speaker vs. Keynote Speaker: Which One is Right for Your Event?
by Chris Dyer When planning an event, securing the right speaker can define its success. The way content is delivered can influence the...

Barb Ferrigno
Sep 28, 20235 min read


Event Feedback Basics–Part 2: Strategic Feedback vs. Ad-hoc Feedback
by John Hunter It’s understandable why meeting and event feedback often gets neglected by marketers and event planners. After all,...

Barb Ferrigno
Sep 26, 20233 min read


Event Feedback Basics--Part 1: Learning How to Listen
by John Hunter Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually,...

Barb Ferrigno
Sep 26, 20233 min read


More than Surveys: How to Gather Key Data Onsite at Your Events
by John Hunter It's a marketer's business to know just about everything their prospects and customers are doing on their website and...

Barb Ferrigno
Sep 26, 20233 min read
bottom of page

