spagnolabarbara3 days ago4 minLogo Misses Are Signs of Missed Marketing Clues, and Here Are a FewERIK SHERMAN There's good marketing and bad. There are conventional ads and quirky ones-;that can work or maybe not. When things seem to ...
spagnolabarbaraJun 125 minSix Reasons Branding Is More Important Than Ever BeforeArpit Sinha Copywriter at Classy Writeups There is widespread ambivalence about the relevance of branding, especially among startups and ...
spagnolabarbaraMay 283 minWhy Your Brand Plan Is More Important Than Your Business PlanAreva Martin Civil Rights Attorney, Special Needs Advocate and Legal Analyst Why should you care about branding? Because these days, ever...
spagnolabarbaraMay 133 min4 Personal Branding Tactics to Accompany a Social Media PresenceBy Adrian Fisher, founder and CEO of PropertySimple Personal branding helps in numerous facets of a business. From bringing more attentio...
spagnolabarbaraMay 133 minHow to Find the Right Brand Messaging to Connect With Your CustomersShutterstock Many growing companies spend a lot of time honing the brand. But by focusing solely on their identity, they miss the most im...
spagnolabarbaraMay 133 minBrand Trailblazing: 5 Steps to an Authentic, Stand-out BrandKelly Gibbons, an Entrepreneurs' Organization (EO) member in Colorado, is founder and managing partner of Main & Rose, a personal brandin...
spagnolabarbaraMay 134 minThis Is How to Connect People With Your BrandEveryone gets humbled now and then. Before I started Influence & Co., I attended events for entrepreneurs that were full of people who co...
spagnolabarbaraMay 133 minBuilding a Successful Brand Requires You to Keep This 1 Thing in MindNo one will dispute having a strong corporate brand is an important part of your marketing mix. Where some people get stumped is when the...
spagnolabarbaraApr 274 minWhen It Comes to Building Your Brand, Every Touch Point MattersBYNINA OJEDA, FOUNDER AND CEO, PRÊTE @NINAOJEDA In today's market landscape, no entrepreneur can expect to build a successful venture bas...
spagnolabarbaraApr 273 minWant to Be Memorable on Social Media? You Need to Create a Brand Kit--Here's Whyby Dylan Nunley Remember the "good old days" when simply being present on social media was enough to stand out from the crowd? Unfortunat...
spagnolabarbaraApr 273 minHere's How You Optimize Your LinkedIn Profile to Strengthen Your Brand and Grow Your BusinessBYAMY GEORGE, OWNER, BY GEORGE COMMUNICATIONS @AMYBGEORGE Here's a question I get asked a lot: Do you do SEO on clients' LinkedIn profile...
spagnolabarbaraApr 274 minThis Is How to Connect People With Your BrandBYJOHN HALL, CO-FOUNDER AND PRESIDENT, CALENDAR @JOHNHALL Everyone gets humbled now and then. Before I started Influence & Co., I attende...
spagnolabarbaraApr 273 minHow to Keep Your B2B Brand From Becoming DevaluedBy John Rougeux, VP Marketing North America at Skyfii Why do business to business (B2B) brands in crowded markets find it nearly impossib...
spagnolabarbaraApr 223 minHow Content Marketing Can Help Your Company Do More For LessAlex Ionides Managing Director, Silx If you still think content is more of a supporting act than the star of the show, think again. True,...
spagnolabarbaraApr 223 minHow to Maximize Your Startup's Content-Marketing BudgetLucas Miller Founder of Echelon Copy LLC You’re running a new startup and trying your hardest to keep your budget alive -- sound familiar...
spagnolabarbaraApr 225 minThe Importance of 'Positioning' Your Brand When You're Just Starting OutThomas Smale Founder of FE International Positioning" is a term that gets thrown around a lot but can often be confused with other market...
spagnolabarbaraApr 222 minHow Targeted Marketing Can Improve Your Brand's EfficiencyJim Joseph Marketing Master - Author - Blogger - Dad When trying to connect customers to your brand, you simply can’t make everyone happy...
spagnolabarbaraApr 223 minYour Personal Brand Is Just as Important as Your Business BrandHaley Hoffman Smith Speaker and Author So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what ab...
spagnolabarbaraApr 214 minWhy Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-UpAparajita Choudhury Founder, Hummingword How to remain cash positive is one of the many struggles that haunt start-ups from a very early ...
spagnolabarbaraApr 213 minWhy Personal Branding Is a Secret WeaponImran Tariq Co-Founder and CEO of Webmetrix Group Whenever you open Instagram, a slew of posts from "influencers" populate your feed. Peo...
