How should brands market their sustainability efforts?
Source In the age of growing environmental awareness, consumers demand more from the brands they work with than offer a good product and...
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail, email, lead generation, marketing, social media and more. Come back often as we are adding content on a daily basis. If you would like to contribute, email us. We will respond withhin 24 hours.
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spagnolabarbara
- Mar 16
- 6 min
The Complete Guide to Successful Branding in 2021
by Sam Makad Products represent far more than just something that consumers purchase to fulfill needs and wants. In many cases, they're...
8 views
spagnolabarbara
- Jan 25
- 4 min
Consider My Brand: How to Shine Through the Noise
By: Stephen Houraghan When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of...
0 views
spagnolabarbara
- Dec 14, 2020
- 4 min
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing
By: Chris Wallace Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand...
2 views
spagnolabarbara
- Nov 30, 2020
- 7 min
Small Business Branding: How To Build A Strong Brand Image On A Budget
by Lou Zandrian Lobrin There is a common misconception that working on your business branding is complicated and expensive. It’s no...
21 views
spagnolabarbara
- Nov 1, 2020
- 4 min
6 Ways to Protect Your Online Reputation and Brand
by Sam Makad One of the primary objectives of internet marketing is to make your business and product so attractive to your target...
12 views
spagnolabarbara
- Oct 31, 2020
- 7 min
5 Tips to Create a Brand Book
So you’re looking for ways to give your brand a boost and that’s when you encountered the term “brand book.” Now you’re wondering if a...
5 views
spagnolabarbara
- Oct 31, 2020
- 3 min
How and Why You Should Protect Your Brand As An Influencer
by TNS Experts When you are an influencer on social media, you are your own brand. And because of this, it is easy to assume that your...
4 views
spagnolabarbara
- Sep 27, 2020
- 3 min
3 Ways to Use Images to Bring Attention to Your Brand
The phrase that a picture can speak a thousand words is one that we all know well. Marketers love to use and if you think about it, it is...
1 view
spagnolabarbara
- Sep 16, 2020
- 3 min
5 Simple Strategies To Grow Your Brand Reputation
It takes time to build your brand's reputation because you have to keep proving yourself to your customers over and over again. However,...
16 views
spagnolabarbara
- Sep 8, 2020
- 2 min
How to Maximize Your Online Brand Exposure
If your business is to succeed in the competitive digital climate of today, you need to maximize its online brand exposure. There are a...
23 views
spagnolabarbara
- Aug 10, 2020
- 4 min
5 Tips to Build Your Brand from Scratch
Starting your own business is hard as it is but the question of establishing a brand is so intimidating that a lot of people prefer to...
15 views
spagnolabarbara
- Aug 1, 2020
- 5 min
Free Branding tools for your new Business in 2020
I've got some free digital tools you can use to help you brand your business. Here I will be focusing on the free branding tools you can...
10 views
spagnolabarbara
- Jul 22, 2020
- 4 min
3 Tips for Going Through the Rebranding Process
Are you trying to figure out how to rebrand your company and aren't sure where to start? Read this article to learn more about the...
7 views
spagnolabarbara
- Jun 30, 2020
- 4 min
Logo Misses Are Signs of Missed Marketing Clues, and Here Are a Few
ERIK SHERMAN There's good marketing and bad. There are conventional ads and quirky ones-;that can work or maybe not. When things seem to...
1 view
spagnolabarbara
- Jun 12, 2020
- 5 min
Six Reasons Branding Is More Important Than Ever Before
Arpit Sinha Copywriter at Classy Writeups There is widespread ambivalence about the relevance of branding, especially among startups and...
2 views
spagnolabarbara
- May 28, 2020
- 3 min
Why Your Brand Plan Is More Important Than Your Business Plan
Areva Martin Civil Rights Attorney, Special Needs Advocate and Legal Analyst Why should you care about branding? Because these days,...
4 views
spagnolabarbara
- May 13, 2020
- 3 min
4 Personal Branding Tactics to Accompany a Social Media Presence
By Adrian Fisher, founder and CEO of PropertySimple Personal branding helps in numerous facets of a business. From bringing more...
2 views
spagnolabarbara
- May 13, 2020
- 3 min
How to Find the Right Brand Messaging to Connect With Your Customers
Shutterstock Many growing companies spend a lot of time honing the brand. But by focusing solely on their identity, they miss the most...
3 views
spagnolabarbara
- May 13, 2020
- 3 min
Brand Trailblazing: 5 Steps to an Authentic, Stand-out Brand
Kelly Gibbons, an Entrepreneurs' Organization (EO) member in Colorado, is founder and managing partner of Main & Rose, a personal...
1 view