How to get more branded traffic to your website
In today's world, building a website is one of the most important steps to small business success. It is the foundation that allows you...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
- Jan 17
- 2 min
4 Reasons Why Your Business Needs Story Brand Marketing
Story Branding is a simple marketing strategy that has the potential to improve the way products and services work. The main aim of story...
7 views0 comments
Barb Ferrigno
- Nov 22, 2022
- 4 min
Perfecting the art of Finding the Perfect Name for Your Business
If you're kickstarting your own business, one of the major decisions you'll have to make will be choosing your company's name. When you...
12 views0 comments
Barb Ferrigno
- Oct 27, 2022
- 2 min
Branding Mistakes That Small Businesses Should Avoid
Source Branding is vital to all businesses, whether big or small. The logo may be the first thing that comes to mind when you hear the...
10 views0 comments
Barb Ferrigno
- Oct 13, 2022
- 3 min
Brand Archetype Quiz: An Essential Tool For Building Brand Personality
Entrepreneurs and established company owners could sometimes struggle with one question: how well is the brand doing in the market? It...
13 views0 comments
Barb Ferrigno
- Jul 15, 2022
- 3 min
5 Ideas to Improve your Branding Strategies
The reputation of a business can either help or hurt it. If your brand is captivating and reaches the proper target demographic, it can...
16 views
Barb Ferrigno
- Jun 16, 2022
- 2 min
Engaging with Customers and Prospects: Brand Engagement Marketing Strategies
Not all marketing strategies work for every company; strategies need to be tailored to your target audience. Social media can bring...
2 views
Barb Ferrigno
- Jun 16, 2022
- 2 min
What is Brand Engagement?
Every successful company offers quality products and/or services, has a targeted customer base, and has a stellar sales and marketing...
17 views
Barb Ferrigno
- May 25, 2022
- 2 min
Learning From World Famous Branding
What You Can Learn From World Famous Brands? Branding is amongst the most important first impressions that any company makes. Branding...
4 views
Barb Ferrigno
- Apr 19, 2022
- 1 min
The Elements of Great Branding with Jess Adanich
Jim Cermak TradeShowu.biz Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why...
1 view
Barb Ferrigno
- Feb 2, 2022
- 3 min
The Importance of Organic SEO for Brand Awareness
Organic online brand awareness is a problem for a lot of companies. The good news is that you have the power to control how people find...
22 views
Barb Ferrigno
- Jan 2, 2022
- 19 min
10 tips for naming a business or blog
by Bryan Caplan Naming a business is like naming a baby. I’ll never forget when my wife, Linda, was six months pregnant with our...
4 views
Barb Ferrigno
- Nov 20, 2021
- 3 min
Guide to Rebranding Your Business' Marketing
Rebranding is where your company changes its corporate image or organization. It might create a new logo or develop a new name. During...
8 views
Barb Ferrigno
- Oct 14, 2021
- 5 min
Top Books on Remote Teams
by Chris Dyer This year, 2021, may well go down as the year that all those books on working remotely hit the shelves. A quick search on...
6 views
Barb Ferrigno
- Oct 1, 2021
- 3 min
5 Ways To Get Your Brand Known
Building brand awareness for your business is more important than ever as consumers look for greater transparency and two-way...
22 views
Barb Ferrigno
- Jun 9, 2021
- 4 min
How should brands market their sustainability efforts?
Source In the age of growing environmental awareness, consumers demand more from the brands they work with than offer a good product and...
28 views
Barb Ferrigno
- Mar 15, 2021
- 6 min
The Complete Guide to Successful Branding in 2021
by Sam Makad Products represent far more than just something that consumers purchase to fulfill needs and wants. In many cases, they're...
19 views
Barb Ferrigno
- Jan 25, 2021
- 4 min
Consider My Brand: How to Shine Through the Noise
By: Stephen Houraghan When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of...
2 views
Barb Ferrigno
- Dec 14, 2020
- 4 min
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing
By: Chris Wallace Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand...
2 views
Barb Ferrigno
- Nov 30, 2020
- 7 min
Small Business Branding: How To Build A Strong Brand Image On A Budget
by Lou Zandrian Lobrin There is a common misconception that working on your business branding is complicated and expensive. It’s no...
29 views
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