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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Safeguarding Your Brand: Intellectual Property Strategy for Startups
A strong brand starts with a clear plan to keep its name and work safe. Legal steps can protect what makes a startup special. Without a...
Barb Ferrigno
2 days ago3 min read
3 views
1 comment
Digital Citizenship and Branding: Building Trust in the Digital Age
Digital citizenship refers to the ethical, responsible, and effective use of technology and online platforms. For brands, this means...
Barb Ferrigno
Mar 293 min read
11 views
2 comments
Expert Tips on Boosting Your Brand's First Impression
Creating a good first impression for a brand is crucial. It can attract customers and even hold their interest. Various strategies help...
Barb Ferrigno
Mar 283 min read
12 views
2 comments
Beyond the Logo: The True Power of Strategic Branding
A strong brand goes much beyond a catchphrase or a striking design. It is the basis of long-term success, recognition, and confidence....
Barb Ferrigno
Mar 253 min read
40 views
23 comments
Why Demo Vehicles Are Important for Business and How to Maintain Them
Demo vehicles play a critical role in modern business strategies, especially for companies in industries like automotive sales,...
Barb Ferrigno
Dec 19, 20244 min read
26 views
5 comments
What a Thorough Training Scheme Can Do For Your Brand
One of the reasons that a high staff turnover can be so damaging for businesses is because it means you end up spending a lot of time and...
Barb Ferrigno
Dec 19, 20242 min read
4 views
0 comments
How to Market Your Construction Company: A Strategic Approach to Growth
Effective marketing is crucial for the success of any construction company. Whether you’re a small local contractor or a large...
Barb Ferrigno
Nov 27, 20244 min read
34 views
0 comments
What Is A Data Destruction Service, And Why Is It Important?
A hard drive destruction service is a professional company that securely receives rid of and eradicates touchy or personal information...
Barb Ferrigno
Jun 6, 20243 min read
17 views
1 comment
The Role of Emotional Branding in Consumer Decision-Making
Source: Pexels Emotional branding has become one of the most strategic marketing initiatives, enabling businesses to differentiate...
Barb Ferrigno
May 24, 20244 min read
444 views
16 comments
When Should You Be Using Sustainable Packaging?
In a world increasingly aware of the environmental impacts of consumer behavior, the choice of packaging materials has emerged as a...
Barb Ferrigno
Apr 9, 20241 min read
15 views
0 comments
Product Packaging To Influence Consumer Behavior
In the bustling aisles of supermarkets, amidst a sea of products clamoring for attention, one element stands out as a silent yet powerful...
Barb Ferrigno
Apr 8, 20241 min read
30 views
0 comments
Creative Ways To Use Branded Merchandise For Marketing Events And Trade Shows
In the fast-paced world of marketing, distinguishing yourself is crucial to capturing attention, fostering engagement, and driving...
Barb Ferrigno
Apr 8, 20243 min read
43 views
0 comments
Neglecting Compliance: A Risky Gamble for Your Brand Image
Compliance often carries the weight of being viewed as a burdensome necessity, perceived to impede progress. Yet, it stands as a critical...
Barb Ferrigno
Apr 1, 20244 min read
11 views
0 comments
Enhancing Customer Service with Memorable Phone Numbers
Both small and big businesses must have excellent customer service that lets the customers know their needs and opinions are valued. The...
Barb Ferrigno
Mar 10, 20244 min read
22 views
0 comments
Powering Up Your Brand - Strategies for Exceptional Branding in the Electrician Industry
In the competitive realm of the electrician industry, establishing a distinct and memorable brand is crucial for standing out from the...
Barb Ferrigno
Feb 27, 20244 min read
52 views
2 comments
The Strategic Role of Cause Marketing in Brand Success
In today's socially conscious marketplace, businesses are increasingly recognising the importance of aligning their brand with meaningful...
Barb Ferrigno
Feb 27, 20243 min read
28 views
0 comments
Developing Tangible Relationships as a Brand
Source Developing tangible relationships as a brand with the people you target is becoming more difficult in the dynamic world of digital...
Barb Ferrigno
Feb 19, 20249 min read
15 views
0 comments
Maximizing Brand Exposure: Clever Ways to Use Logos on Custom Apparel
Image credit In a world saturated with brands, securing brand recognition is more crucial than ever before. One clever way to do this is...
Barb Ferrigno
Oct 31, 20234 min read
57 views
2 comments
Branding Ideas for Your Startup
Branding stands as a linchpin in the complex machinery of a startup's journey toward success. It transcends the superficial realm of...
Barb Ferrigno
Oct 18, 20233 min read
17 views
0 comments
Maximizing Your Brand Visibility with Promotional Products
Image credit Your brand is more than just a logo or tagline; it's the essence of your business. And, in an extremely competitive market,...
Barb Ferrigno
Sep 27, 20233 min read
13 views
0 comments
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