Dynamic Search Ads Explained & How Best to Use Them in Your Strategy
Amy Bishop Dynamic search ads refer to a type of campaign that allows advertisers to capitalize on queries that might not have otherwise...
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
- 4 days ago
- 4 min
5 SEM Hacks to Improve Your Ad Campaigns
by Kelly Lyons Search engine marketing (SEM) is a valuable method to earn the coveted top spot on SERPs. But it’ll take more than a big...
3 views0 comments
Barb Ferrigno
- Nov 18
- 4 min
How Therapists Can Attract Patients with SEO
Thousands seek therapists daily. How do you bring your clinic closer to them? The answer lies in search engine optimization (SEO). This...
4 views0 comments
Barb Ferrigno
- Oct 28
- 9 min
Should I Pay for Backlinks?
by Brian Moseley Buying backlinks…it’s a tempting idea. You’ve been watching your site closely, and maybe it feels like it’s growing at a...
7 views0 comments
Barb Ferrigno
- Oct 11
- 2 min
Why is SEO important for a small business?
Search engine optimization SEO helps you formulate yourself to accomplish your work and encourage your business. SEO is effective because...
7 views0 comments
Barb Ferrigno
- Aug 1
- 5 min
How to Leverage SEO for B2B Lead Generation
By: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated....
1 view
Barb Ferrigno
- Jul 28
- 4 min
What Do Your Customers & Prospects Want from Your Website?
By: Lexie Lu SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw...
4 views
Barb Ferrigno
- Jul 23
- 3 min
Local SEO: A Guide for Beauty Brands
While the beauty industry might be quite prospective and lucrative, it’s also incredibly competitive. Success is difficult to achieve in...
4 views
Barb Ferrigno
- May 20
- 5 min
What Is Native Advertising? Beginner's Guide to Native Ads
Michelle Ofiwe Semrush What Is Native Advertising? Native advertising (also known as sponsored content or spon con) involves creating...
2 views
Barb Ferrigno
- May 20
- 4 min
How to Search Any Website for Keywords
Connor Lahey Semrush Google is great for finding information. It gives accurate results in a fraction of a second. But what if you want...
8 views
Barb Ferrigno
- May 19
- 3 min
SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of...
1 view
Barb Ferrigno
- May 19
- 3 min
SEO Split-Test Result: Does Bolded Text Help Your SEO?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical...
4 views
Barb Ferrigno
- May 17
- 6 min
How to Disavow Links
Patrick Grubbs Semrush When it comes to building a strong website, backlinks are one of the most important factors. However, that...
1 view
Barb Ferrigno
- May 17
- 5 min
How Not to Write a Meta Description
Gabka Koscova Semrush Writing a meta description is often a neglected part of technical SEO. However, writing “something” is typically...
0 views
Barb Ferrigno
- May 17
- 3 min
SEO Split Test Result: Small H3 Change, Big Click Result
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of...
2 views
Barb Ferrigno
- May 17
- 8 min
What Is CRM in Marketing? The Role of CRM and How to Benefit from It
Kate Churkina Semrush What Is a CRM for Marketing? Client relationship management (CRM) is one of the most exciting innovations in modern...
1 view
Barb Ferrigno
- May 17
- 8 min
15 Tips for Scaling Your SEO Content Strategy
Semrush In this post, we discuss tips for making SEO a priority in content strategies and how this impacts scaling SEO. We will also talk...
1 view
Barb Ferrigno
- May 17
- 4 min
How Is SEO Split Testing Different from CRO Testing?
Semrush In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This...
2 views
Barb Ferrigno
- Apr 20
- 3 min
Why No-Follow Links Are Still Worth It in 2022
Many companies put a great deal of emphasis on search engine optimization (SEO) and do-follow links in order to gain visibility for the...
4 views
Barb Ferrigno
- Mar 9
- 2 min
How To Increase Your Website Traffic
Have you ever felt unnoticed, especially online? Every day, internet content creators use internet algorithms and search engines in...
7 views