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Why should customers pay more when they can get the best price? Why would anyone knowingly pay more for the same product? It’s a simple question. Almost uncomfortable. Yet it’s exactly what your customer asks silently while scrolling through your WooCommerce store at midnight. Another tab is open. A competitor’s site. A slightly lower price. That’s all it takes. They hesitate. They compare. And sometimes, they leave. This is the moment where a Best Price Guarantee can change