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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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A new Tool to CATAPULT your 2025 shows
The #1 downloaded episode of Trade Show University is being turned into a video training course!! I want to give you EARLY ACCESS and a...
Barb Ferrigno
Apr 22 min read
I've got 13 Secrets I'm sharing for 2025!
In 2025 should you go ALL-IN on trade shows and events to grow your business and promote your products and services? In a word...YES!! To...
Barb Ferrigno
Apr 22 min read
Reducing STRESS at Trade Shows (and life)
Who's ready for a little less stress in their lives? And perhaps more money to go along with it? That would be nice, right? I'm...
Barb Ferrigno
Apr 21 min read
Magically MULTIPLY your Trade Show Leads!
I absolutely LOVE magic... especially Trade Show magic ! And yes, there is a difference. When done well (like by a professional trade...
Barb Ferrigno
Apr 22 min read
Should your Event have a THEME?
I'm sure you have been to themed events before - some done well and some not so much. If you put on Corporate Events, Trade Shows, or...
Barb Ferrigno
Apr 21 min read
Key Trade Show Touchpoints for the Attendee Journey
Trade shows and conventions provide incredible opportunities for businesses to connect with potential clients, partners, and customers....
Barb Ferrigno
Mar 134 min read
Top 10 Trends in Backlit Booth Displays
By mixing creative lighting technologies with striking visual presentations, backlit booth displays have transformed the show business....
Barb Ferrigno
Feb 253 min read
SUCCESS STORY from Small Business at 1st BIG show
Are Trade Shows a good way to get New Products out to the market? I'll let an entrepreneur launching a brand new product tell you her...
Barb Ferrigno
Jan 41 min read
Award-Winning Event Marketer shares her Secrets
Super excited to share with you an Award Winning event and marketing manager who gives her secrets and tips on Goal Setting, Sourcing,...
Barb Ferrigno
Jan 41 min read
2 Experts give AI tools for Events!
The conversation around AI and our trade shows, events and conferences keeps growing! So proud to bring you TWO of the top AI experts...
Barb Ferrigno
Nov 10, 20241 min read
Looking to sell MORE Event Tickets?
Does any of these sound like things you would like to do? Attract More Attendees to your Trade Shows, Conferences and Events Sell More...
Barb Ferrigno
Nov 10, 20241 min read
Trade Shows on a BUDGET - keeping more $$$
"We're cutting your budget for this year's trade shows."That's something I had a boss tell me AFTER I submitted my budget. Plus I had...
Barb Ferrigno
Sep 26, 20241 min read
Most businesses don't realize this...
"But I don't do Trade Shows." - a small business owner said to me the other day. Really?? I hear this all the time from small businesses....
Barb Ferrigno
Jul 17, 20242 min read
Revealed: The best time to begin planning for a Trade Show
A question I get from businesses all the time is... How far in advance should I begin planning for my next Trade Show? The best answer...
Barb Ferrigno
Jul 8, 20242 min read
Data-Driven Decisions: Leveraging Analytics for Association Management
In the realm of association management, the ability to make informed decisions can significantly impact the success and longevity of an...
Barb Ferrigno
Jul 1, 20243 min read
How will AI revolutionize Trade Shows?
If you've been wondering about AI and the metaverse and what it all means for our events and our trade shows, check out this...
Barb Ferrigno
Jun 30, 20241 min read
The #1 Question I get about Trade Shows
"Jim, How do I pick the right trade show?" This is a question I get all the time from small businesses who have not done a show before,...
Barb Ferrigno
Jun 4, 20241 min read
What is this guy thinking? An UN-Conference??
We're about to turn the trade show world upside down! I am honored to have on Vincent Pugliese, who is an author, speaker, and the...
Barb Ferrigno
May 21, 20241 min read
Talking about a very Niche audience today!
If you are a franchise, a franchisor, or a franchisee, you're in the right place today! Especially if you've been looking to figure out...
Barb Ferrigno
May 10, 20241 min read
How to Make Your Business Stand Out at a TradeShow
Image from Pexels Trade exhibitions serve as vibrant centers of industry activity, where numerous enterprises vie for prominence and...
Barb Ferrigno
Apr 25, 20243 min read
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