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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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A Guide on Navigating the Stages of a Product Lifecycle
Dynamic innovation sets the path of every product from a simple idea into a commercial phenomenon. The multifarious lifetime reveals...
Barb Ferrigno
May 84 min read
27 views
3 comments
The Benefits of Offering Discounts and Perks in the Workplace
In an era where employee wellbeing is central to workplace success, offering discounts and perks has become more than just an added...
Barb Ferrigno
May 15 min read
17 views
7 comments
Pioneering Strategic Online Success for Western Australian Businesses
Since then, businesses and organisations in Western Australia have navigated an ever-evolving business landscape, where digital marketing...
Barb Ferrigno
Apr 143 min read
30 views
10 comments
How to Validate a Business Idea in Under 7 Days
Starting a business is exciting — but let’s be honest, it’s not without risk. One of the biggest reasons startups fail? They launch...
Barb Ferrigno
Apr 134 min read
29 views
9 comments
What's Really Inside Your Packaging? A Breakdown of Packaging Waste and Its Marketing Impact
Packaging is an essential element of modern consumerism. It serves as a protective layer for products, ensuring they reach customers in...
Barb Ferrigno
Apr 33 min read
34 views
13 comments
How to Write Vision and Mission Statement for a Business
A strong vision and mission statement is more than just a paragraph tucked away on a company's About page—it serves as a guiding force...
Barb Ferrigno
Mar 246 min read
42 views
9 comments
Business Lessons Learned After Adapting to the Pandemic
The global pandemic fundamentally transformed the business landscape, forcing companies across industries to reimagine their operational...
Barb Ferrigno
Feb 283 min read
22 views
5 comments
Why and How to Outsource Accounting for Your Company
In today’s fast-paced business environment, company leaders are constantly looking for ways to streamline operations, improve efficiency,...
Barb Ferrigno
Feb 265 min read
8 views
1 comment
How to Market, Empower, and Support Young, Mission-Driven Entrepreneurs
Young entrepreneurs with a mission-driven focus are shaping the future by addressing societal challenges, promoting sustainability, and...
Barb Ferrigno
Feb 263 min read
13 views
1 comment
Get Fresh, Quick, Original Content with an Interview to Boost Your Company Search Rankings
By Michael McKown Alright, let’s talk about how you can use an interview to give your website’s search engine ranking a solid kick...
Barb Ferrigno
Feb 244 min read
6 views
0 comments
Entrepreneurship and Startups – How to Start and Grow a Successful Business?
Starting a business is an exhilarating yet arduous adventure filled with opportunities and hurdles. Most aspiring entrepreneurs enter the...
Barb Ferrigno
Feb 194 min read
24 views
7 comments
Managing a Business Acquisition: Challenges, Strategies, and Solutions
A business acquisition can either be a brilliant growth move or a costly mistake. Success depends on how well the deal is planned,...
Barb Ferrigno
Feb 183 min read
15 views
2 comments
The Role of Digital Payment Solutions in Strengthening Business Relationships
Source: Pexels Few things strain a business relationship more than payment issues. Late invoices, slow transfers, and unexpected fees...
Barb Ferrigno
Feb 114 min read
26 views
3 comments
High Quality Sticker Mockups - Set Yourself apart from your Competition
Branding your company is key to your success. Whether you want to create or update your branding, it's critical that you have...
Barb Ferrigno
Feb 22 min read
5 views
0 comments
Starting a Business in the Construction Industry
The construction industry offers immense opportunities for entrepreneurs willing to invest their time, effort, and resources. With a...
Barb Ferrigno
Jan 293 min read
91 views
31 comments
Industries That Rely on Traffic Control for Efficiency and Safety
Traffic control is a crucial aspect of modern infrastructure, ensuring the safe and efficient movement of people, goods, and services....
Barb Ferrigno
Jan 284 min read
10 views
1 comment
The Most In-Demand Types of Devices in the Medical Device Industry
Introduction The medical device industry plays a crucial role in healthcare, offering innovative solutions that save lives, improve...
Barb Ferrigno
Jan 284 min read
18 views
1 comment
The Role of Quantitative Research in Understanding Consumer Behavior
A lot of people think quantitative research is all about boring spreadsheets and numbers. They believe it’s just for statisticians or...
Barb Ferrigno
Jan 214 min read
71 views
13 comments
Data Entry Outsourcing: The Secret Weapon for Scaling Your Business
In the current business climate Efficiency and precision are crucial. Companies are always seeking methods to improve their processes as...
Barb Ferrigno
Jan 106 min read
32 views
15 comments
How to Handle Emergency Calls Professionally in Service-Based Businesses
When a customer calls with an emergency, your response can win their trust or damage your reputation. Service-based businesses,...
Barb Ferrigno
Jan 73 min read
24 views
3 comments
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