Customer Profile Examples for Targeted Marketing Strategies
by Adobe Experience Cloud Team In today's competitive business landscape, organizations need a deep understanding of their customers to...
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Barb Ferrigno
- Sep 17
- 10 min
Customer experience — what it is, why it’s important, and how to deliver it
by Adobe Experience Cloud Team At pretty much some point every day you’re a customer of something, somewhere. And, like most customers,...
7 views0 comments
Barb Ferrigno
- Sep 17
- 6 min
Effective customer journey maps and how to create them
by Adobe Communications team Mapping your customers’ journeys can feel daunting. There are many steps involved, and you may even need to...
2 views0 comments
Barb Ferrigno
- Aug 22
- 4 min
Mastering the Art of Customer Satisfaction: Unlocking Business Growth and Loyalty
In the competitive business landscape of today, achieving customer satisfaction isn't just a nicety; it's a crucial strategic imperative....
26 views0 comments
Barb Ferrigno
- Jul 24
- 2 min
Effective Marketing Techniques To Improve Customer Acquisition
You can spend hours or days to create one compelling product or service that can work amazingly well. But all your effort and hard work...
38 views0 comments
Barb Ferrigno
- May 10
- 4 min
Targeting The Audience: Ways to Reach Your Potential Customers
Photo by Solen Feyissa on Unsplash As a content creator, you are likely always on the lookout for new ways to reach your target audience....
59 views0 comments
Barb Ferrigno
- Dec 12, 2022
- 3 min
5 Ways to Guarantee Your Customers Happy
Customers' happiness is the most important factor in a successful business. You want to make sure that customers are happy with the...
68 views0 comments
Barb Ferrigno
- Dec 4, 2022
- 5 min
What Is Customer Journey Mapping And How Can It Help Grow Your Business?
One of the many reasons you could fail to attract customers is your lack of knowledge about your target audience. And while it may seem...
62 views0 comments
Barb Ferrigno
- Nov 30, 2022
- 3 min
6 Reasons you Could be Failing to Attract Customers
However good for your product service or business model, without effective marketing your company may be failing to attract the business...
60 views0 comments
Barb Ferrigno
- Oct 27, 2022
- 3 min
How to Gain and Retain More Customers
BY DAVID SCHONTHAL, DIRECTOR OF ENTREPRENEURSHIP KELLOGG SCHOOL OF MANAGEMENT @DAVIDSCHONTHAL I recently had a frustrating experience...
20 views0 comments
Barb Ferrigno
- Oct 20, 2022
- 5 min
Why Experiences Win Over Customers
By: Ian McGonnigal Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers...
21 views0 comments
Barb Ferrigno
- Oct 19, 2022
- 4 min
Find Your Ideal Customer with Account Insights and Profiling
By: Mitch Folks The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a...
17 views0 comments
Barb Ferrigno
- Oct 13, 2022
- 3 min
Customer Happiness | 4 Tips to Measure What Truly Matters
By: Rena Gadimova Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy?...
1,123 views0 comments
Barb Ferrigno
- Aug 17, 2022
- 1 min
Create Customer Loyalty Through Outstanding Online Order Packaging
Infographic created by Chicago Tag & Label
15 views
Barb Ferrigno
- Aug 1, 2022
- 5 min
4 Ways to Win the Hearts of Consumers
By: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. But these...
5 views
Barb Ferrigno
- Aug 1, 2022
- 5 min
Where Your Customers Go, Your Budget Should Follow
By: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a...
5 views
Barb Ferrigno
- Jul 29, 2022
- 4 min
5 Factors to Consider When Segmenting Your Customers
By: Yoav Vilner Everyone knows all the usual suspects for customer segmentation. Easily collectible demographic data such as age, gender,...
6 views
Barb Ferrigno
- Jul 29, 2022
- 3 min
3 Things to Know About Customer Success Marketing
By: Wen Chuang We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what...
3 views
Barb Ferrigno
- Jul 27, 2022
- 4 min
Your Customer Wants to Be the Hero
By: Tanya Svoboda The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How...
18 views
Barb Ferrigno
- Jul 26, 2022
- 6 min
Getting Emotional│Building Customer Trust Is Key to Your Brand’s Future
by Rena Gadimova Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model...
2 views
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