6 Reasons you Could be Failing to Attract Customers
However good for your product service or business model, without effective marketing your company may be failing to attract the business...
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
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Barb Ferrigno
- Oct 27
- 3 min
How to Gain and Retain More Customers
BY DAVID SCHONTHAL, DIRECTOR OF ENTREPRENEURSHIP KELLOGG SCHOOL OF MANAGEMENT @DAVIDSCHONTHAL I recently had a frustrating experience...
14 views0 comments
Barb Ferrigno
- Oct 20
- 5 min
Why Experiences Win Over Customers
By: Ian McGonnigal Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers...
17 views0 comments
Barb Ferrigno
- Oct 19
- 4 min
Find Your Ideal Customer with Account Insights and Profiling
By: Mitch Folks The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a...
15 views0 comments
Barb Ferrigno
- Oct 13
- 3 min
Customer Happiness | 4 Tips to Measure What Truly Matters
By: Rena Gadimova Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy?...
127 views0 comments
Barb Ferrigno
- Aug 17
- 1 min
Create Customer Loyalty Through Outstanding Online Order Packaging
Infographic created by Chicago Tag & Label
12 views
Barb Ferrigno
- Aug 1
- 5 min
4 Ways to Win the Hearts of Consumers
By: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. But these...
4 views
Barb Ferrigno
- Aug 1
- 5 min
Where Your Customers Go, Your Budget Should Follow
By: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a...
2 views
Barb Ferrigno
- Jul 29
- 4 min
5 Factors to Consider When Segmenting Your Customers
By: Yoav Vilner Everyone knows all the usual suspects for customer segmentation. Easily collectible demographic data such as age, gender,...
6 views
Barb Ferrigno
- Jul 29
- 3 min
3 Things to Know About Customer Success Marketing
By: Wen Chuang We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what...
1 view
Barb Ferrigno
- Jul 27
- 4 min
Your Customer Wants to Be the Hero
By: Tanya Svoboda The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How...
18 views
Barb Ferrigno
- Jul 26
- 6 min
Getting Emotional│Building Customer Trust Is Key to Your Brand’s Future
by Rena Gadimova Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model...
0 views
Barb Ferrigno
- Jun 16
- 3 min
No, the Customer Is Not Always Right. Here's What I Learned From My Worst Customer
We were opening for lunch. It was the summer of 2006, and the dumplings at my first New York City eatery were ready to roll out to...
4 views
Barb Ferrigno
- Jan 23
- 4 min
10 ways to create better predictability in customer service
by Brett Farmiloe Creating predictability in customer service is one of the most challenging things to do for small business owners. It’s...
7 views
Barb Ferrigno
- Jul 21, 2021
- 3 min
5 Ways to Keep Your Clients Happy with your Services
One of the most common mistakes that home-based businesses make is failing to communicate with their clients. They will not be happy if...
16 views
Barb Ferrigno
- Jul 8, 2021
- 5 min
Top Strategies to Build a Loyal Customer Base
source: pexels.com Loyalty is the most valuable thing you can cultivate among customers. While finding new potential clients is great,...
7 views
Barb Ferrigno
- Mar 31, 2021
- 5 min
4 Tips to Follow the Example of iGaming Customer Service Expertise
Honestly when you read this article, you might end up kicking yourself for not already thinking about the tip we are about to give you!...
85 views
Barb Ferrigno
- Feb 17, 2021
- 5 min
How Technology is Supercharging Customer Loyalty
by TNS Experts Customer loyalty is, in essence, something that all companies should work towards. After all, the whole point of starting...
11 views
Barb Ferrigno
- Feb 4, 2021
- 4 min
How Can User Testing Platforms Drive Better Customer Experiences
By: Sneha Hatwar Customer Experience is an integral part of every business right now. According to Forbes, 81% of companies view customer...
4 views
Barb Ferrigno
- Feb 2, 2021
- 6 min
Why is Customer Support Crucial for your Business Success? Subsequent Tips to Improve it!
Source Fifty years ago, customer support was nearly unheard of in business circles. The competition was sparse, and every business had a...
46 views