top of page
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
Search
How to Shift From Waiting for Customers to Actively Engaging Them
Most small businesses don’t realize they’re waiting. They build a good product, set up shop, post a few times, and then hope discovery...
Barb Ferrigno
Sep 243 min read
Fostering Customer Connections: Essential Strategies for Sustainable Growth
Your business thrives when your customers feel valued, understood, and connected. Every day, your competitors are vying for the same...
Barb Ferrigno
Sep 25, 20243 min read
Personalization at scale is the future of guest experience
We’re thrilled to share that Marriott International has selected Adobe Experience Cloud to help deepen its relationships with guests...
Barb Ferrigno
Jun 18, 20242 min read
How to use customer education to accelerate customer time to value
by Kirti Sharma Let’s say you decide to buy a kitchen cabinet from a ready-to-assemble furniture store. You rip open the layered...
Barb Ferrigno
Jun 18, 20248 min read
Harnessing the Power of Positive Customer Reviews to Elevate and Position Your Startup
image source Let's cut straight to the chase: in today's competitive market, positive customer reviews are your startup's best friend....
Barb Ferrigno
Jun 6, 20244 min read
Fostering Customer Connections: Essential Strategies for Sustainable Growth
Your business thrives when your customers feel valued, understood, and connected. Every day, your competitors are vying for the same...
Barb Ferrigno
May 10, 20243 min read
The Connection Between Visibility & Customer Experience
In today's dynamic marketplace, where competition is fierce and customer expectations are continuously evolving, understanding the...
Barb Ferrigno
Apr 9, 20241 min read
How Customer Experience Can Combat Customer Churn
In the fiercely competitive landscape of modern business, customer churn poses a significant threat to growth and sustainability....
Barb Ferrigno
Apr 9, 20241 min read
Customer Experience Strategies You Need to Explore
In the highly competitive landscape of today's business world, establishing a robust and memorable customer experience is not just a goal...
Barb Ferrigno
Jan 22, 20243 min read
How to Effectively Create an Outstanding Customer Experience
Photo by Patrick Tomasso on Unsplash In the competitive landscape of modern business, fostering an exceptional customer experience is not...
Barb Ferrigno
Dec 11, 20235 min read
From first click to last purchase: Mapping out a comprehensive customer experience strategy
by Tomsin Dollin There's little doubt that today's consumers are a fickle and demanding bunch. Easy access to product and pricing...
Barb Ferrigno
Nov 17, 202311 min read
How Well Do You Understand the Customer Journey?
by Idit Aloni Are you wondering what the term “customer journey” really means? Our White Paper entitled “The Customer Journey: The Five...
Barb Ferrigno
Nov 15, 20233 min read
Perfect Customer Experiences Today
by Idit Aloni As we all know, the field of customer experience is undergoing significant changes. Technology, data and the essential...
Barb Ferrigno
Nov 13, 20233 min read
Loyal Customers Should Be Your Most Forgiving Customers
by Idit Aloni Every organization strives to create perfect experiences, putting in place the systems that create the ultimate journey for...
Barb Ferrigno
Nov 13, 20232 min read
How to Ensure Every Customer Interaction is a Positive One
by Yair Lehrer Nothing is more frustrating than receiving that call. An anonymous number jumps up on the screen at the most inconvenient...
Barb Ferrigno
Nov 13, 20232 min read
Why bother to get to know your customer
by Liron Golan Why bother to get to KNOW your customers? In the past, service providers were in a position of authority. Customers who...
Barb Ferrigno
Nov 13, 20232 min read
Digital vs Physical: Who Drives the Customer Experience?
by Nevo Peretz Today's consumers expect an effortless and personalized experience; they are used to digital experiences provided by the...
Barb Ferrigno
Nov 13, 20233 min read
My customer service is NICER than yours!
by Liron Golan The voice of the customer is probably the most important thing for any organization to look at. That voice can help...
Barb Ferrigno
Nov 13, 20232 min read
How Digital Transformation Drives the Customer Experience?
by Nevo Peretz It seems everyone's talking about Digital Transformation. In fact, many reports indicate that digital transformation is...
Barb Ferrigno
Nov 13, 20232 min read
Customer Experience - A Look into the Future
by Ryan Ofek For any business the ability to see into the future is something they would probably pay millions for. To know the future...
Barb Ferrigno
Nov 13, 20234 min read
bottom of page