It Turns Out Customers LIKE Email
by Sheila McGee-Smith As far back as 2013, Forbes was publishing articles like, 5 Ways Email Makes Your Employees Miserable and How To...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
- Sep 17
- 10 min
Guide to email marketing segmentation — what, why, and how
by Adobe Experience Cloud Team Email marketing is an incredibly effective way to promote your business. It gives you the opportunity to...
2 views0 comments
Barb Ferrigno
- Feb 6
- 4 min
7 Small Business Email Marketing Tips for 2023
Unsplash It will obviously be impossible for small businesses to match the marketing budget of larger companies and industry leaders....
14 views0 comments
Barb Ferrigno
- Jan 12
- 9 min
11 Extraordinarily Advantages of Utilizing Email Marketing In 2023
Email marketing is one of the most powerful methods for producing conversions and sales, and this holds true regardless of the size or...
14 views0 comments
Barb Ferrigno
- Dec 4, 2022
- 4 min
48 Spam Trigger Words You Should Stop Using in Your Emails
There are a lot of reasons why an email could end up in the spam folder. One issue that’s easy to avoid is using spam trigger words. In...
34 views0 comments
Barb Ferrigno
- Dec 4, 2022
- 9 min
27 Follow-Up Email Subject Line Examples & Tips on How to Write Them
Irina Maltseva • Updated 29 September 2022 Hunter.io Sending multiple follow-ups can double the response rate of your cold email...
23 views0 comments
Barb Ferrigno
- Dec 4, 2022
- 5 min
How to Build a Prospect List in 3 Steps
Ernest Bio Bogore • Updated 30 September 2022 Hunter.io Ask any seasoned sales rep, and they’ll tell you that building a sales prospect...
1 view0 comments
Barb Ferrigno
- Dec 3, 2022
- 8 min
10 Brilliant Email Subject Lines to Boost Your Open Rates
Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to...
6 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 4 min
The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing...
9 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 4 min
Top 4 Attributes to Look for in Data Management Software
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. How you manage your data plays a big role in determining its...
6 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 9 min
16 Email Metrics All Email Marketers Should Track
By: Sofie Couwenbergh Validity Email is one of the most powerful tools in any marketer’s arsenal. It lets you sell to your subscribers...
4 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 6 min
Help! Am I Suffering From List Fatigue?
By: Margaret Wolfenden Validity Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or...
3 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 5 min
Top Ways to Save Time as an Email Marketer
By: Megan Farquharson Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are...
13 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 6 min
6 Ways to Optimize Emails to Boost Brand Engagement
By: Rafael Viana Validity As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. Most...
2 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 6 min
What’s the Difference Between Email Read Rate and Open Rate?
By: Dayana Cadet Validity Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have...
45 views0 comments
Barb Ferrigno
- Nov 29, 2022
- 5 min
SOS! My Emails Are Bouncing!
By: Megan Farquharson Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed...
2 views0 comments
Barb Ferrigno
- Nov 28, 2022
- 6 min
Spam Traps: What They Are and How to Avoid Them
By: Dayana Cadet Validity Spam traps are email addresses with the sole function of identifying and catching, well, spammers....
4 views0 comments
Barb Ferrigno
- Nov 28, 2022
- 6 min
What is List Hygiene? Plus, 3 Tips to Clean Your Email List
By: Dayana Cadet Validity The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t...
5 views0 comments
Barb Ferrigno
- Nov 28, 2022
- 4 min
What is Subscriber Data Management for Email Marketing?
by Dayana Cadet Validity Consumers expect highly personalized experiences when engaging with your brand. If you fail to meet them on...
1 view0 comments
Barb Ferrigno
- Nov 28, 2022
- 5 min
How to Prevent Mailbombing & Protect Your Sender Reputation
by Validity Email abuse and security risks have evolved significantly in recent years. But one decades-old threat remains difficult for...
13 views0 comments
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