Barb FerrignoApr 193 minA Step-By-Step Guide to Crafting a Compelling Direct Mail Marketing CampaignDirect mail marketing continues to wield considerable influence even in the digital era, offering a tangible avenue for engaging...
Barb FerrignoMar 74 minWhy data quality is the key to success with your customer data platformData quality is the foundation of any successful customer data platform (CDP), such as Adobe Experience Platform. Without high-quality...
Barb FerrignoNov 8, 20232 minWinning Hearts and Leads: Proven Hacks for a Stellar Lead Generation CampaignIn the ever-changing world of digital marketing, creating genuine connections with potential customers is the key to a thriving business....
Barb FerrignoSep 24, 20236 minHow to Generate Leads From Webinarsby John Hunter Events are a great source of lead generation. As an opportunity for direct interaction between brand and audience, they...