Magically MULTIPLY your Trade Show Leads!
- Barb Ferrigno
- Apr 2, 2025
- 2 min read
I absolutely LOVE magic...especially Trade Show magic! And yes, there is a difference.
When done well (like by a professional trade show magician - yes, there is a difference) they can literally be the best way to not only draw huge crowds to a trade show exhibit, but to convert those into qualified leads!
Honored and excited to have on for the 3rd time Scott Tokar, owner of CorporateFX, to discuss strategies for how to take trade show lead generation to the next level. He will even take us into the world of his exclusive concept called Parallel Processing which allows you to capture info for up to 100 attendees in just 30 seconds!!Scott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify leads, and ensure effective post-show follow-up. He advocates for moving away from linear processing and utilizing parallel processing strategies to maximize the number of quality leads.
Join us as we discuss:
Beyond Crowd Gathering: Activating Your Audience
Moving the crowd to a theater-style presentation
Engaging them in a passport-style promotion with stamps
Using gamification, like a QR code and a prize wheel
Understanding the limitations of traditional badge and lead scanners
Implementing Parallel Processing - collecting lead information from a large group simultaneously
And soooo much more!
CLICK HERE to Watch my interview with Scott Tokar! If you'd rather listen, here's the audio version!
-------------------FREE BRAINSTORMING FOR YOUR NEXT SHOW!!... you can book a free 15-minute brainstorming session with me? (It's true!) I can answer your questions, help you with strategy, and more! You can find out more and book your time here - Book Your Brainstorm Call!!You can also connect with me on LinkedIn and DM me, or reply to this email with questions!
Let's do this!
Jim
Jim Cermak
Host & Trade Show Coach
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