Press Release Format
Company Logo Here
FOR IMMEDIATE RELEASE:
<HEADLINE> This is one of the most important components of the press release as this needs to "grab the attention" of the editor. It should be in bold type and a font that is larger than the body text. Preferred type fonts - Arial, Times New Roman, Verdana.
<City>, <State>, <Date> - Your first paragraph of the release should be written in a clear and concise manner. It needs contain information that will "entice" the reader. Your story must be newsworthy and factual; don't make it a sales pitch or it will end up in the trash.
Your text should include pertinent information about your product, service or event. If writing about a product, make sure to include details on when the product is available, where it can be purchased and the cost. If you.re writing about an event, be sure to include the date, location of the event and any other pertinent information. Answer the questions "who", "what", "when", "where", "why" and "how".
You should include a quote from someone that is a credible source, include their title or position with the company, and why they are considered a credible source. Always include information on any awards they have won, articles they've published or interviews they have given.
ABOUT <COMPANY> - Include a brief description of your company along with the products and services it provides.
- END -
If you would like more information on this topic, e-mail (Name of Contact and e-mail address) or call (Phone Number).
At the end of the release, you need to indicate that the release is ended. The usual method of transmitting your release is via fax, and this is the best way to let journalists know they have received the entire release. Type "End" on the first line after your text is completed. If your release goes over one page, type "MORE" at the bottom of the first page.