Making sense of the MOUNTAINS of DATA from our Shows
by Jim Cermak TradeShowU.biz I would bet a large sum of money that you do not know all of the data that is available to you from your...
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Saturation Lists
Targeted Saturation Data
To achieve Saturation rates, the postal service only requires you to mail to 75% of all records, or 90% of the consumer records (whichever is less). So why waste postage sending to household that can't afford your client's product or service, or households where the minimum age is 80+.
Occupant and OccuName
With our Response Boosters, we overlay the Occupant Database with a Consumer one, to determine which household incomes are in the lowest 4% of a zip, and which ones have a minimum age of 80 years old. Leaving off the worst prospects allows a mailing to perform better.
Database of every known address in the country verified by the U.S. Postal Service.
Highlights: Ultra clean database which has few simplifieds and limits the counts in convalescent homes and certain high rises to reduce wasted postage. Can select by CRRT demographics for better targeting.
Included Selects:
Median CRRT Income
Median CRRT Age
Median CRRT Home Value
% of Households in a CRRT with Children
% of Households of particular ethnicities
% of Households of particular length of residence
Enhanced Occupant & OccuName
Income, child presence, age and gender output
Same saturation database with anti-targeting capabilities based on age and income criteria.
Description: Database of every known address in the country verified by the U.S. Postal Service.
Highlights: It's a normal Occupant file overlaid with a Consumer file allowing users to suppress specific households by age and income as well as output up to seven consumer lists.
Included Selects:
Median CRRT Income
Median CRRT Age
Median CRRT Home Value
% of Households in a CRRT with Children
% of Households of particular ethnicities
% of Households of a particular length of residence
Household Level Removals:
Prioritize by Consumer Income
Prioritize by Consumer Age
Outputs:
Household Income
Presence of Children
Marital Status
Age
Gender
Names, where available (extra cost)
Birth Month
Ethnicity
Apartment & Condo Extracts
Contains the complex name and # of units
Description: Database of every known apartment, condo, and townhouse address in the country, verified by the U.S. Postal Service.
Highlights: Unlike the regular Occupant database, this database contains the name of every complex and the number of units inside. It also classifies if the address is an Apartment or a Condo/Townhouse.
Included Selects:
Apartment / Condo indicator
Demographics when available
Drive-time Radius: gathers prospects who can most easily reach a destination. Polygon mapping technology lets users draw their geography; great for designating franchise territories as well as selecting areas required by city ordinances.
Carrier Route Targeting: from average income in a carrier route to median age, home value, length of residence, even % of ethnicity in a carrier route.
Data Quality: our customers receive only the best. For instance, retirement homes where the postal service may call for 100 or more address drops, we limit our drops to 20 – the number of people we have found, able and willing to respond.
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