Press Release Example and Template

All press releases should be written in an industry standard format. Below is a simple template, with the body providing a description of each area of the release.

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CONTACT: Contact Person Company Name Voice Phone Number FAX Number Email Address Website URL


<City>, <State>, <Date> - The first paragraph. Begin your press release with a two sentence paragraph that provides a quick overview of the news why it is important. It should read easily and make your news sound exciting to a general audience.

Next, provide some background information on the product or service. Make sure to write your release in terms that readers consumers, your target audience, and the general public will understand. Do not use industry terminology, and provide definitions that readers might not know about or understand.

Your text should explain the purpose, target market, and benefits of your product or service, and intrigue the the reader to find out more, visit your website, contact you for more information, recommend your product to a friend, or sell your product to management.

ABOUT <COMPANY> The final paragraph should be a brief description of your company and the products and services it provides. Include a summary of other products and services your provide, and a brief history of the company. Also include "For more information, contact: " as the last sentence.

- END -

At the end of the release, you need to indicate that the release is ended. The usual method of transmitting your release is via fax, and this is the best way to let journalists know they have received the entire release. Type "End" on the first line after your text is completed. If your release goes over one page, type "MORE" at the bottom of the first page. Then retype the title and the date on page two, so there is no question which release the second page goes with.


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