Category: Postcard Marketing
Repeat Mailings for More Business
December 27th, 2012, 142 Comments
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective.
How to Create Postcard Content
November 11th, 2012, 48 Comments
You probably wonder how the small amount of space on a postcard can possibly convey all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
Who is Your Target Audience?
July 29th, 2011, 124 Comments
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience.
Tracking Postcard Campaign Results
July 29th, 2011, 55 Comments
You have painstakingly designed your postcards with attention grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful planning, how will you know if your campaign is successful?
The Benefits of the Postcard Campaign
July 29th, 2011, 2 Comments
Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well.
Selecting the Right Mailing List For Your Postcard Campaign
July 29th, 2011, 7 Comments
A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by those who will benefit the most from your offer. The more specific you are about your target audience the more accurate your mailing list will be.
How to Create Postcard Content
July 29th, 2011, 6 Comments
You probably wonder how the small amount of space on a postcard can possibly convey all the information about your offer, your company and the advantages you have over your competitors.
Postal Service Postcard Mailing Guidelines
July 29th, 2011, 7 Comments
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed.
First Impressions Are Lasting Impressions
April 27th, 2011, 259 Comments
When you meet someone for the very first time it doesn’t matter how personable or intelligent the person might be, if they do not register a good impression in the first few seconds, in your mind, they have nothing to offer you. We quickly make “snap” decisions and judgments about people and things in our lives.
Designing a High Impact Postcard
April 27th, 2011, 238 Comments
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers.
