Category: Direct Mail
Most Common Direct Mail Mistakes
January 23rd, 2013, No Comments
There are many stories on direct mail mistakes – marketing pieces that were missing phone numbers, addresses, e-mail addresses, web sites and other key information. You must proofread your copy several times. If you feel you are lacking in these skills, hire someone to proofread the copy for you – or ask a colleague to [...]
What is Direct Mail Marketing?
January 23rd, 2013, No Comments
Direct mail marketing is one of the most powerful business tools when targeting new business opportunities. It puts your message in front of consumers or businesses using print material sent directly to your target audience. It is very different from advertising in newspapers, magazines, television or radio stations which is considered a broader, and less [...]
Who Can Benefit from a Direct Mail Campaign?
January 20th, 2013, 17 Comments
Most any type of business can benefit from a mailing campaign. Here are some examples of how a targeted mailing can promote a business, service or product.
How to Avoid Costly Mistakes in your Direct Mail Campaign
October 20th, 2012, 44 Comments
It’s easy to make an error when implementing a direct mail campaign. Errors can be costly! I’ve listed the most common mistakes people make when developing campaigns.
Who Are Your Customers?
October 20th, 2012, 1 Comment
You probably have a database of your customers already – it could be as simple as a card file or spreadsheet. The important thing is to use it wisely. If you don’t have a database, or you need to have a bigger list, then you can buy or even rent databases.
Tips for Creating Your Mail Piece
October 20th, 2011, 3 Comments
There are numerous tricks to the trade when creating your mail piece . Color, print, wording, size of the piece are just a few of the components that can “make or break” the success of your campaign.
Checklist for Planning Your Direct Mail Campaign
October 20th, 2011, 14 Comments
A checklist of key points for you to use when planning your direct mail campaign.
6 Key Points on Developing a Direct Mail Campaign
October 20th, 2011, 4 Comments
Direct mail campaigns need to planned, have a goal for the number of responses and they need to be repeated for optimum success. Here are six key points to consider when implementing a campaign for your business.
