Archives: 2012 October 20
How to Avoid Costly Mistakes in your Direct Mail Campaign
October 20th, 2012, 44 Comments
It’s easy to make an error when implementing a direct mail campaign. Errors can be costly! I’ve listed the most common mistakes people make when developing campaigns.
Who Are Your Customers?
October 20th, 2012, 1 Comment
You probably have a database of your customers already – it could be as simple as a card file or spreadsheet. The important thing is to use it wisely. If you don’t have a database, or you need to have a bigger list, then you can buy or even rent databases.
