How to Create Postcard Content
November 11th, 2012
You probably wonder how the small amount of space on a postcard can possibly convey all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
As with any postcard, the front of the postcard should have an attention grabbing photograph or graphic, as well as a headline that will peak the reader’s interest. It is important to keep it simple, yet effective, with the text and photograph complimenting one another. Of equal importance is a “call to action”. You want to offer a discount, freebie, etc. with a set expiration date to get the reader to respond. An example would be: 1) 20% discount on all web site orders received before February 1st 2) Purchase before February 1st and receive “xxx” gift at no additional charge.
Conversely, the back of the postcard might be the first side of the card that is seen by the reader. The only difference between the front and the back of the postcard is the recipient’s address is found on the back. Since the back side of the card could be your opportunity to make a first impression, you want it to carry as powerful a message as you have on the front. You should include another photo or graphic, some bulleted items outlining your offering and the basic information of your web site, email and phone number. Give your potential customers enough information to peak their interest and point them to your web site or get them to pick up the phone and call for more information or to place an order.
It is very important to make your contact information visible on either side of the postcard and it doesn’t hurt to have this information on both sides of the postcard. Place the web page prominently on the bottom of the front of the postcard. Take advantage of adding the address and phone number of the physical store location on the back of the postcard. Make sure the size of the contact information lettering is visible whether it is on the front or the back.
Although postcards are small, they can have a major impact using very few words and attention grabbing headlines. The postcard is the introduction of you and your business to potential customers.
Categories: Postcard Marketing
Fantastic blog! I genuinely love how it’s easy on my eyes as well as the information are well written. I am wondering how I can be notified whenever a new post has been made. I have subscribed to your rss feed which should do the trick! Have a nice day!
People are very busy today and when you are looking for something and find it, you really want to thank the author – and this is what I am doing right now – Thanks!
I loved your post.Much thanks again.
That was interesting . I love your quality that you put into your work. Please do continue with more similar to this.
mass mailer pro…
Nice specialty mailing lists, i think i will use it on my articles also….
Thanks for the tip! I am going to add your blog to my list!
much appreciated a very current subject with me as well at the moment.
Terrific blog post, I’ve saved as a favorite this website so hopefully I’ll see much more on this subject matter in the foreseeable future!
lots of thanks a rather topical field with me as well at this moment in time.
I really enjoyed reading this article, I was just wanting to know do you ever trade featured articles or blog posts? I am always in search of somebody to make trades with and merely thought I’d ask.
Advantageously, the article is really the best on this valuable topic. I agree with your conclusions and will eagerly look forward to your future updates. Just saying thanks will not just be enough, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. De lightful work and much success in your business endeavors!
Good day!This was a really outstanding post!
I come from milan, I was fortunate to search your website in yahoo
Also I learn a lot in your theme really thanks very much i will come later
Now although I may not agree with some of the suggestions, personally I feel that many notes that were relevant to take for good value. Loved it! I definately liked the one comment. I say keep up the data.
Hello to all, I can’t understand how to add your site in my rss reader. Help me please. Your blog looks good, have a good one.
I heard one opinion, I heard another one but finally I found something that feels right and true.
Hmmm, I see exactly what you mean. Also, do you happen to have an RSS feed? I am trying to subscribe to it so I can get your updates. Let me know.
Nice post mate.
you mad freak! That’s brilliant!
Great post, very informative, hopefully it will being some of those lurkers out into the open.
thanks a rather current subject with me too at this moment in time.
Considerably, the post is in reality the best on this valuable topic. I agree with your conclusions and will eagerly look forward to your coming updates. Just saying thanks will not just be adequate, for the fantastic clarity in your writing. I will at once grab your rss feed to stay informed of any updates. Genuine work and much success in your business enterprize!
I really enjoyed this post. You explain this topic very well. I really love your blog and I will definetly bookmark it! Keep up the interesting posts!
Great post. I became fan of your blog. Going to check it every day.
Brilliant and well deserved! Enjoy the moment and the prize!
shares utilize a excellent web site decent Gives cheers for the effort to assist everyone
I don’t generally reply to blogposts but I will in this case. Truly a big thumbs up for this one!
You can subscribe to the RSS feed at the top of the blog pages.
Your words are so powerful which really make an effect on the readers. Your composing comes from you spirit just where it should be. I expect to read more from you.
Interesting read. There is currently quite lots of details all around this subject close to and about about the net and some are most defintely much better than others. You could have caught the detail right here just suitable which makes for a refreshing change – thanks.
Awesome Job once again. I enjoyed reading your blog because you often give us well thought out pieces of information. Fabulous post..I have already add this website to my favorites list. I am planning to subscribe to this feed too. I truly love Search engine optimization….
Thanks for sharing, I like this blog!
Nice site and I subscribed.
Keep working on more info for your blog, great job!
Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.
My partner and I were sent here simply because this particular article was tweeted by a girl I had been following and feel very lucky I made it here.
Good blog, but it would be better if in future you can share more about this topic. Keep rocking.
Took me time to learn all of the feedback, but I actually loved the article. It proved to be Very useful to me and I’m positive to all of the commenters here! It’s always good when you can not solely be informed, but additionally entertained! I’m positive you had enjoyable penning this article.
I just stumbled on your blog when i was lookng on google. I have to say that the information here was the most complet that I found anywhere. I am definitly bookmarkin this to come bck and read later
Great post, I concur completely and appreciate the time you took to write it. Cheers!
very attractive blog, thanks for wiring this post!
I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.
I’ll definitely have to look into this. Thank you!
I usually don’t post in Blogs but your blog forced me to, amazing work.. beautiful …
I thought it was going to be some boring old site, but I’m glad I visited. I will post a link to this page on my blog. I am sure my visitors will find that very useful.
I don’t even know how I ended up here, but I thought this post was pretty good. Cheers!
We have a programmer on staff.
I agree with your post. Which is not something I usually do! I enjoy reading a post that will make one rattle their head. Also, thanks for allowing me to comment!
I’m going to write about this same thing on my blog. Thanks!