Mailing Lists: Helpful Hints and Tips For Purchasing

January 23rd, 2013

1. Know your consumer and or/business prospect.

2. Provide your mailing list broker with an accurate description of your product or offer. The broker may have suggestions as to the type of list that would be suit your needs.

3. Know the difference between a response and a compiled mailing list. Response mailing lists are comprised of individuals who have responded to an offer either through the mail, phone, television or through other means of mass communication. Compiled mailing lists are a compilation of information from public records and sources such as the phone book, courthouse records, bankruptcy filing, mortgage deed records and more.

4. Have a customer profile – address your offer to an individual. Do some research to understand your customers’ needs and desires.

5. What is your offer? Be straight forward and enticing in the merchandising of your product.

6. Make sure there is quality in your offer – you must show the consumer how they will benefit from your product.

7. Evaluate your costs – what is the cost per lead versus the pricing of your product.

8. The appearance of your mail piece should look personal so the consumer is more likely to open it.

9. You may want to include informative brochures and testimonials regarding your offer.

10. Track responses. You can evaluate the success of your mail campaign by analyzing and tracking response rates. This will allow you to make adjustments to future mailings which will increase business and profitability.

11 Repetition is key – it takes more than one contact with a consumer to turn a prospect into a loyal customer.