How to Create Postcard Content
July 29th, 2011
You probably wonder how the small amount of space on a postcard can possibly convey all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
As with any postcard, the front of the postcard should have an attention grabbing photograph or graphic, as well as a headline that will peak the reader’s interest. It is important to keep it simple, yet effective, with the text and photograph complimenting one another. Of equal importance is a “call to action”. You want to offer a discount, freebie, etc. with a set expiration date to get the reader to respond. An example would be: 1) 20% discount on all web site orders received before February 1st 2) Purchase before February 1st and receive “xxx” gift at no additional charge.
Conversely, the back of the postcard might be the first side of the card that is seen by the reader. The only difference between the front and the back of the postcard is the recipient’s address is found on the back. Since the back side of the card could be your opportunity to make a first impression, you want it to carry as powerful a message as you have on the front. You should include another photo or graphic, some bulleted items outlining your offering and the basic information of your web site, email and phone number. Give your potential customers enough information to peak their interest and point them to your web site or get them to pick up the phone and call for more information or to place an order.
It is very important to make your contact information visible on either side of the postcard and it doesn’t hurt to have this information on both sides of the postcard. Place the web page prominently on the bottom of the front of the postcard. Take advantage of adding the address and phone number of the physical store location on the back of the postcard. Make sure the size of the contact information lettering is visible whether it is on the front or the back.
Although postcards are small, they can have a major impact using very few words and attention grabbing headlines. The postcard is the introduction of you and your business to potential customers.
Categories: Postcard Marketing
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