Press Release Credibility – Quotes and Testimonials
July 29th, 2011
One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These nouns are used in a Press Release only when they are a part of a direct quote.
Just because you are “reporting”, why should I believe you? Hopefully you have answered who, what, when, where and why and provided any facts and figures to support your statements. Providing quotes from experts in the field or testimonials from your current client(s) can give your press release the most credibility.
Let’s say your press release is going to announce performance enhancements to the lawn mower you manufacture. You have covered all the technical details about the lawn mower’s power, how long it has been on the market, its’ old vs. new capabilities, the price etc. You were fortunate enough to design these enhancements by collaborating with the Lawn Mower Manufacture’s Association of America (LMMAA) and using suggestions made by your largest customers. Now is the time to ask these people for testimonials that can be used in your press release.
Many of us recognize the stamp of approval or endorsement by an Association on a product to mean the product was designed, tested and approved using the Association’s stringent guidelines for production. The “Good Housekeeping” stamp of approval and “Utilities Laboratories” or UL, are commonly recognized on products that are made to a certain set of standards.
You could ask the President of the LMMA to talk about his experience working on the project and the care your company took in the new design and the enhancements. “The LMMAA thinks these enhancements to the XYZ Lawn Mower are the first of its kind. XYZ considered safety and cost at every point in the project. We are proud to have worked with them and couldn’t be more pleased with the end result.”
Perhaps you delivered the newest mower to your largest customer ACME mowers and they have used it for the past two months. The ACME owner sent you an email recently saying how wonderful the new mower was and they looked forward to doing business with you for the next 20 years. Call ACME and ask them if you can quote them in your news release.
These testimonials and quotes let the reader, viewer, or listener know that the story you are reporting is substantiated by outside parties. One or two testimonials or quotes are all you need to have a credible news release.
Categories: Press Releases




Hello, nice blog.
Any way Ill be subscribing to your feed and I hope you post again soon. bullet vest
Just happened upon your page and will review other ones. Looks like seriously great stuff.
Genuinely actually beneficial weblog article which has got me considering. I never looked at this from your point of view.
Valuable info provided I am really happy to see this write-up..many thanks for presenting all of us great info.Great walk-through. I enjoy this blog post.
Took me time to examine all the feedback, but I really enjoyed the article. It proved to be Very useful to me and I am certain to just about all the commenters here! It’s always nice when you can not merely be informed, but additionally amused! I’m sure you had fun writing this kind of post.
Great information and facts, many thanks to the creator. This is perplexing to me now, but all around, the efficacy and relevance is mind-boggling. Really very much thanks once again and best of luck!
Absolutely concur with exactly what you stated. Your explanation was definitely the simplest to fully grasp. I typically get annoyed any time folks talk about matters that these people obviously do not know about. You were able to strike the nail on the head and explained everything with out complication. Maybe, folks can take a signal. Will likely be back to acquire a great deal more. Thx
Took me time to understand most the remarks, however I really liked the post. It turned out to be Very beneficial to me and I am sure to all the commenters here as well! It is always great when a person can not only be informed, but additionally amused! I am certain you had fun writing this kind of article.
I really like your design and style, the fact that your site is a tad bit unique helps make it so helpful, I get tired of viewing same-old-same-old all almost daily. I have I simply just happened on this web page by you Thank you.
Helpful tips discussed I’m quite pleased to read this particular article..thanks with regard to giving people wonderful information.Fantastic walk-through. I enjoy this kind of post.
Great information. Wish i could locate more info like this from others! Thanks!
I see really quite a few blogs which appear intriguing and really worth a read. There probably is absolutely nothing worse than sifting through countless blah blah sites just to locate a couple which hold your interest. Thanks. Great job!
Useful info discussed I am really pleased to see this post..thanks with regard to giving all of us nice material.Great walk-through. I truly appreciate this write-up.
Superb resources. Wish I could get more info like this by other people! Many thanks!
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!
I just like the style you took with this topic. It’s not typical that you simply find something so to the point and informative.
I typically don’t comment on blogs but you have some good readable material.
Moving and effective! Youve certainly received a way of reaching individuals that I havent viewed very generally. If most people wrote about this theme while using eloquence that you simply just did, Im certain individuals would do even more than just examine, theyd act. Great stuff the following. Please preserve it up.
I wasn’t aware of some of the info that you mentioned so I want to just say thank you.
Thanks for the tip!
I am going to add your blog to my list!
What a fantastic article. I spend hours on the internet reading blogs, about tons of different subjects. I have to first of all give kudos to whoever created your website and second of all to you for writing what i can only describe as an post. I honestly believe there is a skill to writing articles that only a few posses and frankly you have it. The combination of informative and quality content is definitely extremely rare with the large amount of blogs on the internet.
You have a great blog here, extremely informative. Very well written I will be bookmarking the website and subscribing to your feed so i can always read content of this quality.
Very good information, a lot of thanks to the creator. It is puzzling to me today, however all around, the usefulness and relevance is overpowering. Really very much thanks once again and best of luck!
Ha, that actually a Truly good suggestion. Many thanks so much for this!
Useful material shared I’m really pleased to read this particular write-up..many thanks with regard to presenting all of us nice tips.Excellent walk-through. I truly appreciate this article.
Nice intriguing article. It provides informative insights to the blog readers like me.
This really is my very first time i visit here. I discovered so numerous fascinating stuff in your weblog particularly its discussion. From the plenty of comments on your content articles, I guess I am not the only one having all the enjoyment right here! keep up the great work.
This is a really informative post. Thank you for sharing it with us.
I learn something new on different blogs everyday. It is always refreshing to read posts of other bloggers and learn something from them. Thanks for sharing.
Well said, I could not agree more with you on this issue. I think your blog is very popular on this topic judging by all the other comments posted to it. I just wanted to leave a comment to appreciate your hard work.
I enjoy reading your posts – clear and well written. Your page goes straight to my bookmarks. I got some nice inspirational thoughts after reading it.
I just read through the entire article of yours and it was quite good. This is a great article thanks for sharing this informative information. I will visit your blog regularly for some latest post.
I read a lot of blogs recently and yours is one of the best. I enjoy reading your posts – clear and well written. Your page goes straight to my bookmarks. I got some nice inspirational thoughts after reading it.
This is a good post.
That is some inspirational stuff. Never knew that opinions could be this varied. Thanks for all the enthusiasm to offer such helpful information here.
This is all very new to me and this article really opened my eyes.Many thanks for sharing with us your wisdom.
great resources here. I’ll be back for the next your posting. keep writing and happy blogging.
Found this site on Digg, and I just wanted to say thanks for the info!
This is a great blog. Thanks for all your hard work and the info you give.
I just wanna thank you for sharing your information and your site. I’ve learned something today. Thanks!
Pretty cool post! It was so interesting with lots of cool tidbit. Thanks for sharing the info.
This is a great blog. Thanks for all your hard work and the info you give.
I was looking for crucial information on this subject. The information was important as I am about to launch my own portal. Thanks for providing a missing link in my business.
Well, I just want to let you know I like your site.
Wow I absolutely go along with all your posts, great writer!!
Great information. Wish I could find more knowledge like this from other people! Many thanks!
Helpful information shared I am really delighted to see this particular write-up..many thanks for providing all of us wonderful tips.Fantastic walk-through. I appreciate this kind of post.
I really like your design and style, the actual fact that your website is a little bit distinctive tends to make it so useful, I get fed up of viewing the same stuff almost all almost daily. I’ve I merely stumbled on this site by you Thank you.
The Appropriate!These articles written are great, they have rich content and accurate data. They are a great support to me; hope to see more.
Great information, many thanks to the creator. It is perplexing to me today, but all around, the usefulness and significance is overpowering. Very much thanks again and also all the best .!
Superb information. Wish i could find more knowledge like this by other people! Thanks!
Useful info shared I’m very pleased to see this particular write-up..thanks for presenting all of us great information.Excellent walk-through. I appreciate this post.
I notice really quite a few sites which appear interesting and worth a read. There’s nothing worse than sifting through limitless blah blah blogs simply to locate a couple that hold ones interest. Many thanks. Great work!
Do i repost this to my personal weblog? I am going to leave you a backlink. Let me know, bless you!
Terrific, that’ s exactly what I was seeking for! You just spared me alot of work
I see really quite a few blogs which look intriguing and worth a read. There probably is absolutely nothing worse than sifting through countless blah blah blogs just to locate a couple that hold your attention. Thanks. Great job!
I like your website. Really helpful and very motivational. Thanks a bunch. It’ll help me a lot.
This is my first time I have visited here. I found a lot of interesting stuff in your blog. From the volume of comments on your posts, I guess I am not the only one! keep up the impressive work.
Thanks for the tip!
I am going to add your blog to my list!
I really see what you mean, I’ve talked about this for a while now
I thought it was going to be some boring old site, but I’m glad I visited. I will post a link to this site on my blog. I am sure my visitors will find that very useful.
I prefer to consider breaks throughout the my working day and look via some blogs to find out what men and women are stating. This web site appeared in my searches and i couldn’t help but clicking on it. I’m glad I did due to the fact it was a incredibly pleasurable study.
Can I just say what a relief to come across somebody who basically understands what theyre speaking about to the world-wide-web. You surely know the way to deliver an problem to mild and make it crucial. Far more men and women need to study this and fully grasp this side from the story. I cant consider youre not far more well-known simply because you absolutely have the gift.
I was looking for crucial information on this subject. The information was important as I am about to launch my own portal. Thanks for providing a missing link in my business.
You without have reservations arrange a smartness all your own when it comes to creating these sharp blog posts.
What a great post, glad you published it. Cheers.
I’m new on here, I hit upon this website I find It pretty helpful and its helped me out a lot. I will be able to contribute & aid other users like it has helped me.
Hi, The above articles is very impressive,
Your words is simple great, Especially for beginners!
I like this article. I really learned a lot. I’ll ask pals to learn from it too.
It’s really great post, nice blog..I am really looking forward to your next post. very good post informative content, Thanks for sharing!
Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!
I like this site. Really practical and very inspirational. Thanks a bunch. It’ll help me a lot.
I think some of this data could have been plagiarized, it’s scattered across the internet and various peoples websites, unless you’re the content’s author?
Thank you for enriching the On the web world with this write-up!
“Wow, thank you a bunch m8″
We are using Word Press with a custom theme.
I found your site via google thanks for the post. I will bookmark it for future reference.
“I’d like to say that you always offer valid information and I have been an fascinated reader of your site for quite some time. I wanted to say thankyou really
for all the good work you do!”
Nicely said. My friend Annie lead me to your site and I wanted to express that it was a damn good read. Thanks!
i like the way you are blogging Thanks sir
Greeting, perhaps this is not on content but anyhow, I have been browsing about your site and it looks truly tidy. impassioned about your authorship. I’m building a new web log and hard put to make it appear great, and provide really good content. I have discovered much on your site and I look forward to more updates and will be coming back.
I have been searching for a time for one good quality read associated with the following topic . Checking in Bing I at last stumbled on this blog. Reading this post I am glad to enunciate that I’ve got a positive uncanny feeling I uncovered everything that I was looking for. I’ll make certain to don’t forget this website and look constantly.
Finding websites with as much information as this one is always a pleasure I wll be sure to come back and visit again real soon, keep up the good work.
Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work. . . .
I’ve been researching for a little bit for a pleasant articles or blog posts involved with the following idea . Exploring in Search engines I lastly located this web site. Reading this information So i am relieved to say that I’ve got a nice sense I ran across just what I needed. Most definitely i’ll make certain to don’t forget this site and visit constantly.
After reading this I thought it was very informative. I appreciate you taking the time to put this blog piece together. I once again find myself spending way to much time both reading and commenting. What ever, it was still worth it
Been looking for this article for long time ago and finally found here. thanks for sharing this post. appreciate!
Pretty good article. I just came across your website and wanted to express that I have really enjoyed reading your opinions. Anyway I’ll be coming back and I hope you post over again soon.
I’ve browse through some of the reviews in your website at this point. And I really like your style of blogging. I added it to my favorites blog site list and will be coming back soon. Please check out my own website also and tell me what you think about it.
Just killing some free time on Digg and I found your post . Not typically what I prefer to read about, but it was definitely worth my time. Thanks.
great post! thanks
nice post! thanks a lot!
I just added this page to my favorites. I enjoy reading your posts. Thanks!
Thanks For Your Blog, was added to my bookmarks.
There are certainly a lot of details like that to take into consideration. That is a great point to bring up.
Well said, I could not agree more with you on this issue. I think your blog is very popular on this topic judging by all the other comments posted to it. I just wanted to leave a comment to appreciate your hard work.
Great, it runs very good. Many thanks
Thank you for the sensible critique. Me & my neighbour were preparing to do some research about that. We got a good book on that matter from our local library and most books where not as influensive as your information.
I love reading and I am always searching for informative information like this! You are bookmarked!. . . . . .
Wonderful blog! I truly love how it is easy on my eyes and also the facts are well written. I am wondering how I may be notified whenever a new post has been made. I have subscribed to your rss feed which should do the trick! Have a nice day!
Finding websites with as much information as this one is always a pleasure I wll be sure to come back and visit again real soon, keep up the good work.
Hello this article has been added to my knowledge in learning a good website..
Awesome work! Keep posting good material.
Finding websites with as much information as this one is always a pleasure I wll be sure to come back and visit again real soon, keep up the good work.
Good job! what a great post!
Well said, I could not agree more with you on this issue. I think your blog is very popular on this topic judging by all the other comments posted to it. I just wanted to leave a comment to appreciate your hard work.
Thank you for give very good informations. Your website is very goodI am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more. You, my friend, ROCK! I found just the information I already searched everywhere and just couldn’t find. What a perfect site. Like this website your website is one of my new favs.I like this data shown and it has given me some sort of desire to succeed for some reason, so thanks
Keep up the excelent work, bookmarked and referred a few mates.
Thanks for sharing these useful information! Hope that you will continue doing nice article like this. I will be one of your loyal reader if you maintain this kind of post!This is one of the best post I found so far. The contents are very good and very informative.I subscribed to your RSS feed by the way!Thanks, this is really cool!
There are certainly a lot of details like that to take into consideration. That is a great point to bring up.
Been reading your articles for couple of days. Simply want to leave a comment let you know I truly love your site. Many thanks!
helpful post! thank you!
You must be a genious. I love your posts, will come back later.
Well, I don’t know if that’s going to work for me, but definitely worked for you!
Excellent post!
I just love your post! Keep it up
-
Nice post admin. Keep the good work.
What a good way to discuss
I was wondering where you got your layout? Its great Looking.
I just wanted to comment and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more in the future
Interesting, I wonder what the statistics are on your first point there…
I recently came across your web site and have been reading along. I thought I would leave my very first comment. Nice blog. I will keep visiting this website very frequently.
Wonderful learn, I simply passed this onto a colleague who was in search of this info. I’ve you bookmarked on Digg.
I like this info and it has presented me some sort of inspiration to have success for some reason, so thank you. Furthermore I′m definitely considering writing these figures in my own blog!
This is a Word Press blog with a custom theme.
Just simply needed to mention I genuinely appreciate your work on this blogging site and the good quality articles you make. These type of blog post are generally what keeps me personally going through the day. I uncovered this post right after a good good friend of my very own recommended it to me. I perform a little blogging personally and I am always pleased to observe others adding good quality data towards the community. I am going to definitely be following and now have book marked your website to my personal twitter account for others to see.
Easy read. I’ve seen random information on other sites but didn’t get much out of it. thank you for this post.
I’ve seen many blogs and I can sure state that this one is my favourite.
This is a really informative post. Thank you for sharing it with us.
Interesting and real real true. Bookmarked.
I like your website. Do you have mor informations which you can post? Thanks for the article.
Thank you, I have recently been searching for information about this topic for ages and yours is the best I have discovered so far.
I agree, ty for sharing this..
Beautiful blog with nice informational content. This is a really interesting and informative post. Good job! keep it up, hope to read your other updates. Thanks for this nice sharing.
TY for blogging this, it was very handy and showed me a lot
I have wanted to write about something like this on my website and you gave me an idea. TY.
Pretty cool post! It was so interesting with lots of cool tidbit. Thanks for sharing the info.
Finally, an issue that I am passionate about. I have looked for information of this topic for the last several hours. Your site is greatly valued.
I’m not such an expert when it comes to this. Useful read, appreciate your posting this.
Wonderful blog! I truly love how it’s easy on my eyes as well as the info are well written. I am wondering how I may be notified whenever a new post has been made. I have subscribed to your rss feed which need to do the trick! Have a nice day!
Concise and written well, thanks for the information
Thank you so much, wonderful job! This was the thing I had to have.
This topic has been up for debate quite a lot of times but none of the posts were as detailed as yours. AdminI hope to see such quality posts from you in the future.
Very good post. I’d like to use some of this information on my blog if you don’t mind, and I’ll provide a link back to your site. I’ll also be subscring to your blog’s RSS feed.
Wonderful learn, I simply passed this onto a colleague who was in search of this info. I’ve you bookmarked on Digg.
It was interesting. You seem very knowledgeable in your field.
I just book marked your blog on Digg and StumbleUpon.I enjoy reading your commentaries.
It was interesting. You seem very knowledgeable in your field.
This is a really informative post. Thank you for sharing it with us.
That was stimulating . I admire your style that you put into your post . Please do move forward with more like this.
I’ve seen many web logs and I can surely say that this one is my favourite.
Thanks For This Post, was added to my bookmarks.
At least 8 or 9 hundred visitors at your weblog now, nice results for single website.
You can use some of the information; we do require a link back.
Hey man, was just browsing through the internet looking for some information and came across your blog. I am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more. You, my friend, ROCK!!!
Glad to see that this site works well on my Droid , everything I want to do is functional. Thanks for keeping it up to date with the latest.
Wow! what an idea ! What a concept ! Beautiful .. Amazing ?
You certainly have some agreeable opinions and views. Your blog provides a fresh look at the subject.
Another excellent article! Thank you!
Is it okay to post some of this on my blog if I include a link back to this website?
You certainly have some agreeable opinions and views. Your blog provides a fresh look at the subject.
A thousand thanks for encouraging me to go look up my own investigation. Yours was way more wide-ranging than mine.
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later
That is some inspirational stuff. Never knew that opinions could be this varied. Thanks for all the enthusiasm to offer such helpful information here.
Could not have come at a much better time. Very good article.
Please link to the site. Thanks!
When I read about this, it usually is precisely the same. Finally someone has provided a different and meaningful view.
I’m pleased I located this site,
Great. I was trying to find very much similar to the info.
I’ve seen many blogs and I can for certain say that this one is my front runner .