5 Metrics Which Prove Your Content Marketing Efforts are Failing (and How to Revive Them)
by Albizu Garcia @gainapp The first step in measuring your content marketing performance is to ensure that you're looking at the...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Jun 30, 20195 min read
7 Social Media Content Writing Tips
by Melonie Dodaro @meloniedodaro The ever-changing social platform algorithms make it increasingly harder to generate engagement with...
3 views
Barb Ferrigno
Jun 30, 20194 min read
5 Symptoms of Content Strategy Failure (and How to Get it Back on Track)
by Meg Carpenter @Talkwalker Considering the amount of ads thrust under our noses, is it any wonder that we’re ignoring the majority?...
9 views
Barb Ferrigno
Jun 30, 20193 min read
The Content Marketing 'K.I.S.S.' Principle in 4 Steps
by Chad Pollitt @ChadPollitt In many different industries, professionals sometimes overcomplicate things when it’s not necessary....
6 views
Barb Ferrigno
Jun 11, 20196 min read
How to Create Content That Attracts Customers
by MICHAEL STELZNER Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways...
16 views
Barb Ferrigno
May 20, 201911 min read
How To Boost Engagement Rates In Less Than a Week With Interactive Content
by Digital Marketing Agency Interactive content can create better engagement and builds bonds with your brand, which also helps to...
19 views
Barb Ferrigno
May 20, 20194 min read
How To Create a Content Management Workflow That Gets Results?
by Digital Agency Network You need to produce some content. You know when it’s due. But you’re sitting at your desk, staring at a blank...
25 views
Barb Ferrigno
Mar 17, 20194 min read
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
by Sujan Patel When my team and I built the corporate email look-up service Voila Norbert, we expected sales and marketing professionals...
12 views
Barb Ferrigno
Jan 29, 20192 min read
Content management system requirements checklist
by NIBUSINESSINFO.CO.UK Not all businesses will require a content management system (CMS) to manage their websites. Whether you need a...
1,035 views0 comments
Barb Ferrigno
Jan 29, 20192 min read
Content marketing and thought leadership generate big results
by Jenn Vande Zande Our content marketing and thought leadership site, The Future of Customer Engagement and Commerce, (FCEC) was started...
6 views
Barb Ferrigno
Jan 29, 20193 min read
How to Plan Content Marketing?
As rigid as Google is, we are all forced to rethink our latest online marketing practices. Overwhelming the web with all sort of...
7 views
Barb Ferrigno
Jan 29, 20193 min read
Building Your Empire With Simple Content Marketing Tactics
by Christopher Foerster Chris Foerster: digital marketer at Fremont College; founder of the website My News Tips. The way products and...
3 views
Barb Ferrigno
Jan 29, 20194 min read
Which Is Better For Content Marketing: Deep Or Wide Content?
by Jason DeMers You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind...
5 views
Barb Ferrigno
Jan 29, 20194 min read
Five Ways To Boost Your Online Content Strategy Right Now
by Matt Bowman President of Thrive Internet Marketing Agency, a full-service digital marketing agency offering Web Design, SEO, Social...
50 views
Barb Ferrigno
Jan 29, 20192 min read
Where Does Sales End And Content Begin?
Are you old enough to remember the prehistoric, or rather pre-Internet, days of marketing? Way back when, you had people like the Amway...
4 views
Barb Ferrigno
Jan 29, 20192 min read
Why Tying Content Marketing to Business Goals Benefits You & Your Customers
by Tango Marketing If you’re an integrated marketer who oversees content creation and marketing, there’s probably a nugget or two in here...
3 views
Barb Ferrigno
Jan 29, 20192 min read
Expand Your Reach and Tap Into a New Audience with Syndicated Content
by Marketing Tango When integrated marketers push their content onto new sites, or run synergistic content from other bloggers and...
2 views
Barb Ferrigno
Jan 29, 201916 min read
A Step-by-Step Guide to Writing a Content Marketing Strategy
by Jeffrey Kranz FROM BUFFER The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The...
11 views0 comments
Barb Ferrigno
Jan 29, 20192 min read
How The Content Improves SEO More Than The Keyword - Explained
When businesses and site owners think about SEO, the obsession is often with keywords. The reason is because we have become conditioned...
8 views0 comments
Barb Ferrigno
Jan 29, 20193 min read
Boosting Your Organic Traffic Through Content Marketing
While PPC (pay per click) is still a valid tactic for getting more traffic on your website, surveys have shown that having a high-quality...
10 views
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